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Statement from the G.E.M.A. President
As we step into CONVERGE 2024, the Global Entertainment Marketing Academy (GEMA) is thrilled to announce the dawn of a new era in our programming. This event signifies the beginning of a transformative journey for our organization, as we continue to broaden our reach and impact within the entertainment marketing industry. Just as our industry is constantly evolving, so too is GEMA, and this evolution is central to our ongoing commitment to serving and supporting our members.
While this year’s event is a significant milestone, it is crucial to emphasize that it represents only the start of a much broader vision. We are working closely with our Board members, Partners, and the GEMA team to ensure that this event sets the stage for future programming that will be both innovative and inclusive. Our mission remains to connect, support, and advance the entertainment marketing industry, and we are fully dedicated to realizing this mission in a way that best meets the needs of our members during this transformative era.
In alignment with this new direction, we will also be allocating additional resources to enhance G.E.M.A. memberships, ensuring that every member has access to the expanded learning, resources, and networking opportunities that are crucial for professional growth in this dynamic and rapidly changing industry. This ensures that our members can continue to thrive and succeed, no matter how the industry landscape may shift over time.
We greatly appreciate the continued dedication of our community as we embark on this exciting new chapter. We invite you to join us in shaping the future of entertainment marketing, one that is enriched by the collective strength, creativity, and resilience of our members. Together, we will navigate this era of change and emerge more connected, innovative, and stronger as a community.Thank you for your continued commitment to GEMA and the broader entertainment marketing industry.
Sincerely,
Stacy La Cotera
G.E.M.A. President & CEO
WHY ATTEND CONVERGE 2024
EXPAND YOUR HORIZONS
FORGE CONNECTIONS
IGNITE YOUR CREATIVITY
SPONSORS & PARTNERS
Boost your brand's visibility—partner with us through exclusive sponsorship opportunities!
Contact: Stephanie.Nachman@gema.org
SPEAKER SPOTLIGHT
WHAT TO EXPECT
We’re excited to share that we’ll be revealing speaker and session updates in the coming weeks!
*Life happens, and so do changes! Sessions, speakers and schedules may shift, but we’ll make sure you’re in the know if anything changes!
DAY 1
MONDAY, SEPTEMBER 30, 2024
8:00 AM
BADGE PICK-UP OPENS
9:00 AM
JAVA & JUICE – FUELING CONNECTIONS
Start your day with coffee, juice, and networking before the sessions begin.
10:00 AM
SESSIONS BEGIN
LET'S TALK MARKETING
Step into an exclusive series of one-on-one spotlight sessions with marketing leaders at the forefront of TV & streaming, film, music, video games, and sports. Gain firsthand insights into the current state of marketing across the entertainment spectrum as they discuss not just successes, but also challenges and innovative approaches that set marketing and creative strategies apart. These intimate conversations will explore the latest trends and out-of-the-box thinking that are driving marketing and creative success across the entertainment landscape.
Discover where these industry leaders and their teams have found breakthrough moments, and how they’re navigating the rapidly changing world of entertainment marketing. Whether you’re a seasoned professional or new to the industry, these sessions offer an unparalleled opportunity to stay ahead of the curve and learn from the visionaries shaping the future of marketing.
SPOTLIGHT SESSIONS INCLUDE:
- BRAND
- MUSIC
- SPORTS
- VIDEO GAMES
- TV/STREAMING
- FILM
*Take advantage of the afternoon lunch break and other networking opportunities to connect with fellow attendees throughout the day!
4:30 PM
SOCIAL MIXER
AN EVENING OF CONNECTION, CELEBRATION, AND FUN!
As the first day of the event draws to a close, join fellow attendees for a social mixer that will offer the perfect setting for networking, relaxation, and a dash of fun. Savor refreshing drinks and cocktails, enjoy an array of delicious bites, and if you’re up for a bit of friendly competition, hit the premium bowling lanes to keep the energy high and the spirits even higher. But this isn’t just a night to connect—it’s the prelude to our prestigious TV Streaming Awards Ceremony. So, bring your A-game, your appetite for great conversations, and let’s carry this momentum into celebrating the very best in our industry.
6:00 PM
AWARDS CEREMONY
2024 GLOBAL ENTERTAINMENT MARKETING ACADEMY AWARDS CEREMONY – TV/STREAMING
This inspiring ceremony not only honors remarkable achievements but is also sure to inspire creativity and innovation among all attendees!
Let’s celebrate the exceptional talent and creativity in TV and streaming marketing and design, announcing winners from our regional awards in North America, local markets, and Latin America, as well as the prestigious GEMA Global Awards. See who takes home the gold and celebrate the outstanding individuals behind the work.
DAY 2
TUESDAY, OCTOBER 1, 2024
8:00 AM
BADGE PICK-UP OPENS
9:00 AM
JAVA & JUICE – FUELING CONNECTIONS
Start your day with coffee, juice, and networking before the sessions begin.
10:00 AM
SESSIONS BEGIN
STATE OF THE INDUSTRY: TOP MEDIA AND TECH TRENDS
Variety’s VIP+ provides an overview of the most important trends shaping the entertainment industry during a time of incredible disruption, particularly as various technological forces portend a future for the media business that mean the worlds of TV, film, streaming and more will look very different than in years past.
TGL: BUILDING A BRAND FROM THE GROUND UP
TMRW Sports’ upcoming launch of Tiger Woods and Rory McIlroy’s indoor golf league, TGL presented by SoFi, was quick to grab headlines and buy in from some of the biggest names driving pop culture today. Featuring six teams of PGA TOUR stars that span from LA to Boston, the league now prepares to tee off in January from its custom-built arena in Palm Beach Gardens, Fla., and drive a new era for the sport blending technology and live action. With TGL’s launch just under 100 days away, we’ll sit down with league and team executives to examine the fine art of brand building from scratch and learn about the marketing strategies and design choices being put into place to propel not only a hot launch, but also create long-term momentum for this new sports property. Don’t miss the opportunity to hear about the opportunities, speedbumps, and behind-the-scenes stories from the people who are in the thick of launching TGL.
THE POWER OF POP CULTURE: SHAPING ACCEPTANCE THROUGH STORYTELLING
In this compelling panel discussion, we delve into the influential role of pop culture in shaping societal norms and fostering acceptance. By bringing together creators and key figures from various groundbreaking media, we explore how storytelling and casting choices can challenge traditional views on identity and promote a culture of acceptance. Join us to gain insights into the transformative power of entertainment in promoting diversity and inclusivity.
THE AI ELEPHANT IN THE ROOM: NAVIGATING LEGAL AND ETHICAL BOUNDARIES IN GENERATIVE AI
As generative AI tools rapidly advance across text, image, and video creation, both creative professionals and clients face a pressing question: Are these AI-generated outputs legal? Beyond Adobe’s licensed training data, the legal status of these creations remains ambiguous. In this session we will showcase examples of what generative AI tools can achieve, outline the fundamental processes behind these technologies, and critically examine the legal and ethical ramifications of a technology trained on the collective creative output of the industries it is poised to transform. Don’t miss this essential conversation at the intersection of creativity, technology, and law, as we navigate the future of generative AI and its impact on the creative industries.
FROM Z TO A, THE RISE OF GENERATION ALPHA
As Generation Z continues to shape trends and culture, the next wave, Generation Alpha, is already emerging as a significant demographic force. This session brings together leading experts and industry innovators to explore effective strategies for marketing to these influential generations. Join us for a dynamic discussion featuring industry speakers as they share insights on engaging with these digital-native audiences.
CONGRESS OF CREATIVE AGENCIES
The ongoing battle of behemoths will take a temporary truce as CEOs for seven of the world’s leading creative agencies take the stage in our first annual Congress. Blending quick-fire answers with deep-dive analysis, we are giving extra time for these rivals to give us the State of the Union of the agency world. Topics will span from insights into the cultures of creative communities to what’s trending up and down to mapping out the future of the business and the most unique sources of inspiration. A can’t miss session at CONVERGE!
MORE TO COME THAT WILL IGNITE INSPIRATION AND CREATIVITY!
Keep an eye out as we reveal even more exciting stage additions, featuring special G.E.M.A. announcements and inspiring creative sessions. Prepare yourself for a lineup that will spark your creativity and fuel your passion!
4:30 PM
END OF DAY 2 MIXER
MEET YOU AT THE BAR – HAPPY HOUR
As our two-day event comes to a close, join us for a final toast—a chance to unwind, share conversations with fellow attendees, and reflect on the insights and learnings gained over the last two days. Let's raise a glass together and celebrate the connections made!
*Please note that the order listed above does not reflect the final schedule. Our full agenda and session times will be released soon. Stay connected for the latest updates.
Official GEMA Awards Music Partner
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LOCATION AND HOTEL BOOKING
JW Marriott Los Angeles L.A. LIVE
900 W Olympic Blvd, Los Angeles, CA 90015Enjoy special rates at our venue hotel—a fantastic benefit for attendees. Book now while availability lasts!
REGISTRATION
For group rates of five or more, please contact events@gema.org.
2-DAY EVENT Pass
Sept. 30 + Oct. 1
Comprehensive Event Access: Attend all in-person sessions and programming.
Exclusive Hotel Rates: Benefit from special hotel rates and a seamless booking experience with concierge support (subject to availability).
Networking Opportunities: Connect with industry leaders, peers, and potential collaborators during dedicated networking sessions and events.
On-Demand Learning: Gain access to recorded sessions and presentations post-event for continued learning.
Awards Ceremony Access: Experience the excitement of the Marketing Awards Ceremony - TV/Streaming, to inspire new ideas and creativity.
Exclusive Industry Social: Engage with Academy Award finalists, winners, and industry leaders while enjoying delicious food and beverages at our distinguished awards mixer.
Sign up for G.E.M.A. Membership to access exclusive ticket discounts. Join now or contact membership@gema.org for any inquiries.
FREQUENTLY ASKED QUESTIONS
Converge 2024 will take place Monday, September 30, and Tuesday, October 1, 2024, at JW Marriott Los Angeles L.A. LIVE!
Anyone 18 or older is welcome to attend.
Save money, join your community, and participate in more events like this. Join G.E.M.A. as an official member and unlock access to exclusive events and valuable career resources. Click HERE to apply now and become a part of G.E.M.A. today!
The Global Entertainment Marketing Academy (G.E.M.A.) is a not-for-profit 501(c)6 association serving entertainment marketing and creative industries. Proceeds from our ticketed events directly support our mission. When you purchase a ticket or pass to one of our events, your contribution funds essential programs, career development opportunities, and events designed to support the G.E.M.A. community. As all contributions are immediately put to work, we are unable to offer refunds for industry events. However, tickets may be transferred to another designated attendee (additional fees may apply). Please inform us of any transfers at events@gema.org.
Please email events@gema.org to request visa documentation. We require that you purchase an event ticket before processing your visa invitation. G.E.M.A. will refund you if you cannot obtain the proper visa for travel to the event (documentation will be required for the refund).
Yes! For groups of 5 or more, please contact events@gema.org.
Yes, we have secured exclusive G.E.M.A. rates for attendees at the JW Marriott Los Angeles L.A. LIVE and the Ritz-Carlton Los Angeles. Please reserve your room on or before 5:00 PM, Monday, September 9, 2024 (special rate available while inventory lasts).
We do not plan to live stream sessions.
Position your brand alongside the visionaries driving entertainment fandom today, leading the industries of TV & streaming, sports, film, music, and video games. Please contact stephanie.nachman@gema.org for more information.
The Global Entertainment Marketing Academy invites working journalists representing accredited media outlets to apply for credentials to cover our conferences. G.E.M.A will determine qualifications of all media outlets, and the academy reserves the right to revoke credentials at any time. Press credentials do not guarantee admission to all sessions, programs, events, and parties associated with the experience. Employees of media outlets who do not work in an editorial capacity will not qualify for a press credential, including Art Directors, Graphic Designers, Publishers, Managers, Marketing, PR, Sales, and Senior Level Managerial staff. Employees of creative agencies engaged in blogging to promote their company’s work, clients, and activities will not qualify for a press credential. Publicists and personal representatives of confirmed speakers at a G.E.M.A. conference should speak with their contact on the Speaker Management Team to discuss admission to the conference. To apply for a press credential, please email scott.rowe@gema.org with the following:
- A bylined entertainment marketing and design-related article from your publication written by you and published within the past three months (the copy must clearly show the name of the publication and your byline).
- Freelance journalists: please also send a letter from your editor on publication letterhead stating that you will be attending G.E.M.A. CONVERGE 2024 on assignment.
WATCH
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The Title of the Livestream Event - Live from New York
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