COMPETITIONS
academy
awards
EUROPE
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As the region’s highest honour in entertainment marketing, these awards spotlight the brilliance and breakthroughs across the industry. This is where marketers and creatives from Europe’s leading media brands gather to celebrate the top campaigns of the year that created unforgettable moments and helped convert casual viewers into passionate fans.
Congratulations to the winners who have pushed boundaries and redefined excellence in entertainment marketing and creativity across Europe!
Meet the esteemed group of industry leaders who presided over the final round of judging for the 2024 Global Entertainment Marketing Awards (GEMA AWARDS) TV/Streaming - Europe!
Livio Basoli
Chief Creative Officer
DUDE
Paul Brolly
Head of Creative
BBC
David Carrizales
CCO & EP
Binalogue
Emma Cassidy
Sr. Creative Director, Sport & Kids
Warner Bros. Discovery
Pimi Fassoula
Communications & Marketing Director
ALPHA TV
John Ford
Head of Creative Studio EMEA
Netflix
Espinar Gabriel
Creative Director
THE FILM AGENCY
Line Harstad
Creative Director
Viaplay Group
Andreas Hoess
Creative Director
Red Bull
Unai Iparragirre
Head of Channels
EITB
Agnieszka Magdziarek
On-Air Promotion Director
SPI International
Xuan Pham
EMEA Sr. Creative Director
Amazon Prime Video
Sasan Roohi
Creative Director
The Walt Disney Company
Lieven Van Overbeke
Strategic Creative Director
VRT Belgium
Ramón Verdet
Head of Creative Services
AMC Networks International SE
Nina von dem Bussche
Creative Director
Then We Take Berlin
WHERE
BRILLIANCE
SHINES
ELIGIBILITY
Submitted work must have been aired, broadcast, published, or released during the eligibility period of 1 January 2023 through 31 December 2023.
WHO CAN ENTER
Open across all platforms that produce, air, and stream entertainment content. Entrants can represent the client, vendor, or agent; there is no stipulation in any category regarding the entrant so long as the work aired, was broadcast, published, or released for the European Market or commissioned by European-based companies. The entrant can be within or outside these markets as long as the work itself was released or aired in the European Market within the eligibility period.
DATES & FEES
6 February 2024
Calls for Entries
29 February 2024
1st Deadline
21 March 2024
2nd Deadline
17 April 2024
Extended Final Deadline
2024 May
Nominees Announced
5 June 2024
Industry Social & Awards Celebration
6 February – 29 February 2024

Single Entry: MEMBER - €250

Campaign Entry: MEMBER - €300

Single Entry:  NON-MEMBER - €300

Campaign Entry: NON-MEMBER - €350

1 March – 21 March 2024

Single Entry: MEMBER - €300

Campaign Entry: MEMBER - €350

Single Entry:  NON-MEMBER - €350

Campaign Entry: NON-MEMBER - €400

22 March – 11 April 2024

Single Entry: MEMBER - €350

Campaign Entry: MEMBER - €400

Single Entry:  NON-MEMBER - €400

Campaign Entry: NON-MEMBER - €450

* Key dates are subject to change without notice. Please check back often for changes.
FIELDS &
CATEGORIES
download entry kit
TRAILERS
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BRAND TRAILER; PROGRAMME TRAILER;
VIDEO SPOTS
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BRAND SPOT; PROGRAMME SPOT; HOLIDAY | SEASONAL SPOT; SPECIAL EVENT SPOT; ANIMATION | CARTOON SPOT; COMEDY SPOT; DOCUMENTARY SPOT; DRAMA SPOT; KIDS | FAMILY SPOT; NEWS SPOT; REALITY SPOT; VARIETY SPOT; SPORTS SPOT; THEATRICAL MOVIES SHOWN ON TELEVISION SPOT;
SPECIALTY VIDEO SPOTS
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IN-HOUSE SPOT; OUT-OF-HOUSE SPOT; CLIP-BASED SPOT; SHORT-FORM SPOT; LONG-FORM SPOT; SPOT NOT USING PROGRAMME FOOTAGE; SOMETHING FOR NOTHING; I’M NOT CRYING, YOU ARE!; OMG!; FUNNIEST SPOT; SOCIAL RESPONSIBILITY SPOT;
VIDEO PROMO CAMPAIGN
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BRAND IMAGE CAMPAIGN; ANIMATION | CARTOON CAMPAIGN; COMEDY CAMPAIGN; DOCUMENTARY CAMPAIGN; DRAMA CAMPAIGN; KIDS | FAMILY CAMPAIGN; NEWS CAMPAIGN; REALITY CAMPAIGN; VARIETY CAMPAIGN; SPORTS CAMPAIGN;
CRAFT
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EDITING; COPYWRITING; DIRECTING; MUSIC WITH LYRICS; SCORE OR MUSIC WITHOUT LYRICS; MUSIC WITH ORIGINAL LYRICS; SOUND DESIGN; TYPOGRAPHY;
360 MARKETING
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360 CAMPAIGN: BRAND IMAGE; 360 CAMPAIGN: PROGRAMME PROMOTION;
DESIGN
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TOTAL BRAND DESIGN PACKAGE; TOTAL PROGRAMME DESIGN PACKAGE; IN-HOUSE IDENTS; OUT-OF-HOUSE IDENTS; BUMPERS | INTERSTITIALS; OPENING TITLE | CREDITS; MOTION GRAPHICS; VISUAL EFFECTS; ANIMATION;
BRANDED PARTNERSHIPS
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PARTNERSHIP | CO-CREATION;
SPECIAL
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MARKETING VIDEO/SIZZLE REEL/PRESENTATION (Internal or External); SALON DES REFUSÉS; BEST USE OF TECHNOLOGY; BEST NEW TALENT (No Fee to Enter); BEST NEW CONCEPT/INNOVATION;
PREMIUM | SPECIALTY
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PREMIUM/SPECIALTY ITEMS/PRESS KITS;
SOCIAL MEDIA
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SOCIAL MEDIA VIDEO; SOCIAL MEDIA CAMPAIGN; TALENT/INFLUENCER INTEGRATION USING SOCIAL MEDIA; SOCIAL MEDIA ORIGINAL CONTENT;
KEY ART
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KEY ART: POSTER; KEY ART: POSTER CAMPAIGN; KEY ART: ILLUSTRATION; KEY ART: PHOTOGRAPHY;
OUT-OF-HOME
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OUT-OF-HOME AD; OUT-OF-HOME AD CAMPAIGN;
EXPERIENTIAL | EVENTS | ACTIVATION
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EXPERIENTIAL ACTIVATION
OF THE
YEAR
AWARDS
Each year, we celebrate not only the best work from across our industry but also honor the teams behind the creativity by presenting the prestigious ‘Of the Year’ (OTY) Awards in the following categories:
*Please be sure to credit agencies appropriately when prompted during the submission process*
Creative Marketing Team of the Year
A special award designed to recognize the standout in-house marketing team of the year.
enter now
Agency of the Year
enter now
A special award designed to recognize the standout out-of-house agency (does not include “in-house agencies) of the year.
CREATIVE MARKETING TEAM OF THE YEAR and AGENCY OF THE YEAR Awards are determined by overall wins and final tally of points.
Gold
3 points
Silver
2 points
WINNER'S
SHOWCASE