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‍MLB Baseball on TBS tops the Promo Mojo ranker for the week ended October 18, making it TV’s most promoted programming. TBS is joined by fellow cable network USA, which takes fourth place for returning legal drama The Rainmaker.

Rounding out the ranking are two traditional broadcast networks: CBS, which promotes its new Silicon Valley legal drama Cupertino in second place, along with new vampire sitcom Eternally Yours in fifth; and ABC, which gives some love to the second season of procedural drama 9-1-1: Nashville in third.

Notably, 9-1-1: Nashville scores the highest iSpot Attention Index (125) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) MLB Baseball, TBS

Impressions: 220,010,713

Interruption Rate: 1.16%

Attention Index: 123 (23% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $898,536

Out-of-network Est. Spend: $30,856

2) Cupertino, CBS

Impressions: 209,630,942

Interruption Rate: 1.91%

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 91%, Local 6%, VOD/OTT 3%

In-network Value: $1,800,500

Out-of-network Est. Spend: $109,343

3) 9-1-1: Nashville, ABC

Impressions: 169,403,860

Interruption Rate: 1.39%

Attention Index: 125 (25% fewer interruptions than avg.)

Imp. Types: National 88%, Local 9%, VOD/OTT 3%

In-network Value: $1,730,611

Out-of-network Est. Spend: $0.00

4) The Rainmaker, USA Network

Impressions: 161,076,643

Interruption Rate: 1.87%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $440,727

Out-of-network Est. Spend: $872,256

5) Eternally Yours, CBS

Impressions: 160,973,031

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Interruption Rate: 1.65%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,084,804

Out-of-network Est. Spend: $88,841

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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