Nike gets a little unhinged for this World Cup spot featuring possibly every famous person in the world – starting with Kim Kardashian and going from there.

In the spot, a very frustrated director, played by its actual director, Dan Streit of Somesuch, tries to herd football players to stick with his vision but they have other plans. 

“How many times?” the exasperated director asks France’s Kylian Mbappé. “No improv. No theatrics. Just head the ball. WITH YOUR HEAD!” 

As the director continues to rant and kick things, the players take matters into their own hands -- er, or feet, as it were. The piece quickly descends into six minutes of chaos, with global stars such as Mbappé, Norway’s Erling Haaland, Brazil’s Vini Jr., Spain’s Nico Williams Jr., Portugal’s Cristiano Ronaldo and more dribbling and kicking the ball all over the studio (which looks a lot like Warner Bros.), running in and out of sets, and generally thwarting the security guards.  

Retired football legends Eric Cantona, Ronaldinho, Zlatan Ibrahimović, Didier Drogba and Jorge Campos show up as well, all continuing to play by their own rules.

"Zlatan will be back," declares the former Swedish striker-turned-broadcaster as he sprints off to join the fray.

Watching it all bemusedly, along with Kardashian and her son, Saint, are NBA great LeBron James, rap star Travis Scott, Ted Lasso (Jason Sudeikis in full Lasso gear), sportscaster Kate Scott, actor Channing Tatum (twinning Haaland), Puerto Rican rapper Young Miko and K-Pop star Lisa. 

“We were intentional in choosing every cast member in the film, and we had fun and leaned into the playfulness of their roles,” said Enrico Balleri, VP, creative director, global brand voice, also in a statement. “We knew Kim, for example, takes Saint to play football, so we created a whole ‘soccer mom’ persona for her, and in later extensions of the film, we’ll build and deepen that storyline. A cast that reflected an authenticity and a real connection to football was crucial to us.”

Nike intended the piece, “Rip the Script,” to reflect that football is at its best when it embraces the joy, flow and pure athleticism of the beautiful game. 

“We know the magical moments in football happen when players trust their instincts,” said Helena Thornton, vice president, Nike Brand Management, in a statement. “That’s the kind of football we love: fresh, instinctive, unexpected and creative.”

This spot, produced in collaboration with Nike's long-standing creative partner Wieden+Kennedy, is just one of many Easter-egg stuffed pieces of content that Nike intends to drop throughout the FIFA Men’s World Cup, running June 11 - July 19.