USA Network’s new crime drama Anna Pigeon tops the Promo Mojo ranker for the week ended August 9, making it TV’s most promoted show.
USA is joined on the list by three fellow cable networks: FX, with Ryan Murphy and Bret Easton Ellis’ thriller series The Shards in second place; CNN, with docuseries Decades in Sports in third; and HGTV, which builds excitement for its new celebrity home renovation competition Totally ’90s House in fourth.
Rounding out the top five is CBS, which puts its upcoming Silicon Valley legal drama Cupertino in fifth place.
Notably, Decades in Sports scores the highest iSpot Attention Index (132) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) Anna Pigeon, USA Network
Impressions: 275,027,115
Interruption Rate: 2.11%
Attention Index: 100 (0% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $527,084
Out-of-network Est. Spend: $932,328
2) The Shards, FX Network
Impressions: 193,371,645
Interruption Rate: 2.15%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 90%, Local 8%, VOD/OTT 2%
In-network Value: $835,660
Out-of-network Est. Spend: $0.00
3) Decades in Sports, CNN
Impressions: 178,123,777
Interruption Rate: 0.82%
Attention Index: 132 (32% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $287,355
Out-of-network Est. Spend: $0.00
4) Totally '90s House, HGTV
Impressions: 173,683,634
Interruption Rate: 1.12%
Attention Index: 114 (14% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $661,641
Out-of-network Est. Spend: $0.00
5) Cupertino, CBS
Impressions: 167,900,823
Interruption Rate: 2.05%
Attention Index: 81 (19% more interruptions than avg.)
In-network Value: $844,916
Out-of-network Est. Spend: $5,025
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
