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Promo Mojo: ‘Yellowstone’ Makes It Three in a Row
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NBC takes second with new medical drama, ‘St. Denis Medical.’

Paramount Network’s Yellowstone tops the Promo Mojo ranker for the week ended November 10, making it TV’s most promoted show for three weeks in a row.

Paramount is joined by two fellow cable networks: Fox News, which promotes its Democracy ’24 coverage in third place, and Comedy Central, which gives some love to The Daily Show in fourth.

Rounding out the ranking are two traditional broadcasters: NBC, with new hospital sitcom St. Denis Medical in second place, and ABC, with the 2024 CMA Awards in fifth.

RELATED: Promo Mojo: Paramount Network Stands By 'Yellowstone' for Second Week

Notably, the 2024 CMA Awards has the highest iSpot Attention Index (107) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Spotlight by G.E.M.A. has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right-click on below videos to watch in a new browser tab.]

1) Yellowstone, Paramount Network

Impressions: 1,187,959,545
Interruption Rate: 3.01%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $1,464,920
Out-of-network Est. Spend: $3,988,311

2) St. Denis Medical, NBC

Impressions: 475,597,305
Interruption Rate: 2.40%
Attention Index: 75 (25% more interruptions than avg.)
Imp. Types: National 96%, Local 2%, VOD/OTT 2%
In-network Value: $4,270,642
Out-of-network Est. Spend: $1,905,187

3) Democracy '24, Fox News

Impressions: 306,829,421
Interruption Rate: 0.66%
Attention Index: 82 (18% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $571,699
Out-of-network Est. Spend: $0.00

4) The Daily Show, Comedy Central

Impressions: 278,335,954
Interruption Rate: 2.84%
Attention Index: 75 (25% more interruptions than avg.)
Imp. Types: National 96%, Local 2%, VOD/OTT 2%
In-network Value: $382,168
Out-of-network Est. Spend: $346,315

5) 2024 CMA Awards, ABC

Impressions: 197,559,080
Interruption Rate: 1.99%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $2,674,873
Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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