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Sarah Clarke has joined Allied Global Marketing as vice president, client solutions, working from the agency’s London office. In this role, Clarke will report to Chief Operating Officer Kelly Estrella.

The appointment comes as Allied continues to work to expand its footprint across film, streaming and entertainment marketing in the UK and Europe.

Most recently, Clarke served as commercial director, entertainment at Bauer Media. There, she spent more than 18 years leading one of the UK’s most commercially successful entertainment portfolios, driving revenue growth, and expanding partnerships with studios, streamers and broadcasters. 

Among the campaigns she has led include a pop-up radio station for Bridget Jones, a multi-million pound annual sponsorship with Disney Plus, and taking Magic Radio live from the Eurostar to Paris for Fantastic Beasts. Clarke has worked across experiential, social, podcast and cross-platform campaigns. 

 “Sarah’s appointment reflects the momentum we’re building in London and the kind of talent we’re investing in for the future,” said Estrella in a statement. “She has an impressive ability to turn strong relationships and market insight into meaningful business growth, while always keeping creativity at the center. That combination will be incredibly valuable as we expand our offering and deepen our impact across the entertainment sector.”

"Allied sits at the intersection of entertainment, media, and culture, which is where the most exciting work is happening right now,” said Clarke, also in a statement. “There’s a real opportunity to push more ambitious, integrated campaigns across the industry, and I’m looking forward to helping drive that forward with the team.”