GUIDE DATES:
• Cohort 1 currently active through February 2026
• Cohort 2 Applications open through March, 2026

‍Unlock Your Path to Success with the GUIDE Mentorship Program

‍The GUIDE Mentorship Program redefines mentorship with a modern twist, offering a dynamic and collaborative approach that sets it apart. This innovative 6-month program is designed for Professionals eager to build their networks and elevate their careers in the entertainment marketing industry.

‍At the heart of GUIDE is cohort-based learning – you'll be placed in a group of peers who share your professional goals. These cohorts form your personalized support network, where you'll grow together, tackle exciting challenges, and build lasting connections. Throughout the program, you’ll have the unique opportunity to meet with different mentors, or "GUIDES," each offering diverse perspectives on various topics. This allows you to gain a wide range of insights while building connections with established industry leaders. Through a combination of virtual sessions and in-person events, you’ll not only expand your knowledge but also form relationships that will shape your professional journey for years to come.

‍MEMBER-ONLY OPPORTUNITY
This exclusive program is included at no additional cost for GEMA Members, making it a valuable perk of membership. If you're not a member yet, now is the perfect time to join! Apply for membership today

‍FOR PROGRAM PARTICIPANTS
‍Are you an emerging entertainment marketing professional with less than 7 years of experience? The GUIDE program offers a unique opportunity to gain valuable industry insights while expanding your network in a supportive, pressure-free environment. Apply here to find out how to join this transformative experience.

‍WANT TO BE A GUIDE MENTOR?: Are you an established professional in entertainment marketing ready to give back and shape the next generation of talent? The GUIDE program invites you to mentor rising professionals, offering your expertise and making a lasting impact on their careers. This program is designed to be a light lift with a big impact, ensuring a meaningful experience for both you and your mentees. Click here to submit your interest.