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Coca-Cola Jumps Into FIFA World Cup Promotion as Official Sponsor
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J Balvin leads remake of Van Halen’s ‘Jump’ for this year’s anthem.
by
Paige Albiniak
March 10, 2026

In advance of the FIFA World Cup starting June 11, Coca-Cola released its new anthem for the event – a reimagining of Van Halen’s only song to ever hit number-one on the pop charts: “Jump.”

Featuring light synths and a modern pop vibe, the remake is performed by J Balvin and Amber Mark with Steve Vai on guitar and Travis Barker on drums. Coca-Cola released the track via its Real Thing Records, its global music label that launched last year with Universal Music, in partnership with Capitol Records. The song was first teased in January as part of Coca-Cola’s “Bubbling Up” campaign. 

Accompanying the song’s release is a full-length animated video directed and designed by McFlyy. The video -- highlighting lots of Coca-Cola red, neon yellow and white -- premiered on MTV Live, MTVU and on Paramount’s Time Square billboards. The video features animated versions of Balvin, Mark, Vai and Barker as well as a special appearance from soccer star Lamine Yamal. 

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“Music for me has always been about bringing people from different countries and cultures together—and ‘Jump’ is all about that shared energy,” said Balvin in a statement. “From the football stands to watching at home, everyone knows that moment when emotions are high and you’re jumping for greatness. Partnering with Coca‑Cola on their anthem for FIFA World Cup 2026 felt natural—it’s about hype, energy, and creating something that feels real. This song is about celebrating life and living in the moment.” 

“Van Halen’s ‘Jump’ is one of those rare songs that transcends generations, so approaching it came with a lot of respect,” said Mark, also in a statement. “Being able to honor the original while bringing a modern perspective was incredibly special. I’m excited to be part of a track that connects past and present in such an uplifting, powerful way, and I hope fans feel that energy for years to come.”

Coca-Cola has served as an official sponsor of the FIFA World Cup since 1978. Along the way, it has released a series of anthems for the event, including K’naan’s “Wavin’ Flag” (2010), David Correy’s “The World Is Ours” (2014), Jason Derulo’s “Colors” (2018), and a reimagining of Queen’s “A Kind of Magic” (2022)

“Being a football fan means feeling everything at full volume—the joy, the heartbreak, and the hope that keeps you coming back,” said Joshua Burke, head of global music and culture marketing at The Coca‑Cola Company. “‘Jump’ captures those shared highs and lows that unite fans everywhere. Coca‑Cola and the FIFA World Cup have always brought people together, and we wanted this track to feel like that moment when millions of fans are singing the same feeling at once. J Balvin and Amber Mark were the obvious choice for partners—they bring passion, authenticity, and energy to everything they create.”

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