Jon Lerner has been named head of experiential at New York City-based creative studio Versus as it works to expand its capabilities across physical and immersive brand experiences.
Lerner joins as brands increasingly look to move beyond campaigns and into environments where audiences can see, feel, and interact with their stories in real time. As marketing, content, and live experience continue to converge, brands are no longer thinking in isolated channels. From large-scale cultural moments to intimate brand environments, the expectation is no longer just to tell a story, but to place audiences inside of it.
In his new role, Lerner will shape how experiential comes to life at Versus, ensuring that brand experiences feel native. He will focus on bringing best-in-class talent to the studio while shaping its business strategy.
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“Versus isn’t entering experiential. We’re already here. The studio has been building toward this for years; it's a formidable team, proven in both winning and sustaining this work. Our clients already ask us for this,” Lerner said in a statement. “This moment is about intentionality and investment as we continue to build the studio in a way that better supports our clients and their bigger visions. It’s kind of a no-brainer to join a studio that’s taking big swings and doing it with conviction. It’s an exciting time to join the team, stoked to be a part of it.”
Lerner brings an extensive background in experiential and experience design, working with some of the world’s most innovative and well-known companies and brands.
