To celebrate its upcoming 100-year anniversary, the Harlem Globetrotters teamed up with M+C Saatchi to produce a spot that celebrates the brand’s past, present and future.

Founded in 1926 by Abe Saperstein, the Globetrotters were always designed to cut across generational and cultural divides, offering entertainment and a spirit of playfulness to everyone who watched them dribble, dunk and shoot. 

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The Globetrotters are preparing to kick off a “100 Year Tour,” tipping off December 14 at Madison Square Garden and then headed to Boston and Philadelphia on December 26. From there, the team will spend 2026 playing games across the U.S. and internationally, in such countries as Brazil, Denmark, England, France, Germany, Italy, Scotland, Spain, Sweden and more.

“There are very few brands in any business, let alone sports, that cannot just withstand but grow over the course of 100 years, and the Harlem Globetrotters are on the top of that global list,” said Keith Dawkins, president, Harlem Globetrotters & Herschend Entertainment Studios, in a statement. “We have challenged ourselves to make sure our business is evolving and reaching the audience wherever they are. And for this year’s tour we want to make sure that there’s something for everyone, from the families and fans that turn out in the thousands every year to those young people just experiencing the work our amazing and talented athletes are doing for the first time. The result will be a basketball and entertainment experience like no other, a literal once in a century event for all to enjoy.”