NBC also promotes returning ‘Happy’s Place,’ while CBS sticks with ‘Cupertino,’ ‘Eternally Yours.’
by
October 28, 2026
NBC’s new sitcom Newlyweds, starring Téa Leoni and Tim Daly – plus series co-creator Jamie Lee Curtis in a recurring role – tops the Promo Mojo ranker for the week ended October 25, making it TV’s most promoted show. The network also grabs second place for its returning Reba McEntire sitcom Happy’s Place.
NBC is joined by fellow traditional broadcast network CBS, which gives some love to its new Silicon Valley legal drama Cupertino in third place, along with new vampire sitcom Eternally Yours in fifth.
Rounding out the ranking is Fox News, which promotes its 2026 Midterms Special Election Coverage in fourth place.
Notably, Eternally Yours scores the highest iSpot Attention Index (123) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) Newlyweds, NBC
Impressions: 272,297,599
Interruption Rate: 1.70%
Attention Index: 116 (16% fewer interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $924,610
Out-of-network Est. Spend: $1,384,458
2) Happy's Place, NBC
Impressions: 222,775,926
Interruption Rate: 1.14%
Attention Index: 117 (17% fewer interruptions than avg.)
Imp. Types: National 93%, Local 5%, VOD/OTT 2%
In-network Value: $317,564
Out-of-network Est. Spend: $761,312
3) Cupertino, CBS
Impressions: 209,066,123
Interruption Rate: 1.80%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $1,342,161
Out-of-network Est. Spend: $0.00
4) 2026 Midterms Special Election Coverage, Fox News
Impressions: 168,722,486
Interruption Rate: 0.36%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $427,530
Out-of-network Est. Spend: $0.00
5) Eternally Yours, CBS
Impressions: 158,305,319
Interruption Rate: 1.34%
Attention Index: 123 (23% fewer interruptions than avg.)
Imp. Types: National 95%, Local 3%, VOD/OTT 2%
In-network Value: $813,620
Out-of-network Est. Spend: $94,184
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
