TV/Streaming
Promo Mojo: CBS Keeps ‘Cupertino’ on Top
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Broadcast network also takes second for vampire sitcom ‘Eternally Yours.’
by
October 14, 2026

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CBS’s new Silicon Valley legal drama Cupertino tops the Promo Mojo ranker for the week ended October 11, making it TV’s most promoted show for a second week in a row. The network also grabs second place (up from fourth last time) for its new vampire sitcom Eternally Yours.

CBS is joined by fellow traditional broadcast network NBC, which hypes its “Chicago Wednesday” drama block — Chicago Fire, Chicago Med and Chicago P.D. — in fourth place.

Rounding out the ranking are two cable networks: TBS, which gives some (postseason) love to MLB Baseball in third place, and Fox News, which promotes its hurricane coverage in fifth.

Notably, Fox News scores the highest iSpot Attention Index (121) in the ranking, meaning viewers were on average highly likely to watch its hurricane news promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) Cupertino, CBS

Impressions: 302,852,620
Interruption Rate: 1.87%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 93%, Local 5%, VOD/OTT 2%
In-network Value: $1,772,335
Out-of-network Est. Spend: $326,238

2) Eternally Yours, CBS

Impressions: 234,583,768
Interruption Rate: 1.66%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $1,534,886
Out-of-network Est. Spend: $119,489

3) MLB Baseball, TBS

Impressions: 234,268,102
Interruption Rate: 1.35%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $994,658
Out-of-network Est. Spend: $29,219

4) Chicago Fire | Chicago Med | Chicago P.D., NBC

Impressions: 229,241,797
Interruption Rate: 2.25%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $1,673,864
Out-of-network Est. Spend: $742,501

5) Hurricane coverage, Fox News

Impressions: 179,475,624
Interruption Rate: 0.98%
Attention Index: 121 (21% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $443,493
Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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