HGTV also takes fifth with Bobby Flay-led ‘Bobby’s Triple Threat,’ while traditional broadcasters fill out middle.
by
September 2, 2026
HGTV’s new celebrity home renovation competition Totally ’90s House -- starring such '90s favorites as 90210's Brian Austin Green, Seventh Heaven's Beverly Mitchell and Family Matters' Jaleel White -- tops the Promo Mojo ranker for the week ended August 30, making it TV’s most promoted show for a third week in a row.
HGTV is joined on the list by fellow cable network Food Network, which whets appetites for returning Bobby Flay-led cooking competition Bobby’s Triple Threat in fifth place.
Rounding out the top five are two traditional broadcast networks: CBS, which gives some love to dramas Cupertino and NCIS: New York in, respectively, second and third place; and ABC, which promotes Good Morning America in fourth.
Notably, Totally ’90s House scores the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) Totally '90s House, HGTV
Impressions: 194,415,433
Interruption Rate: 1.15%
Attention Index: 112 (12% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $668,459
Out-of-network Est. Spend: $92,068
2) Cupertino, CBS
Impressions: 187,559,543
Interruption Rate: 1.98%
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 97%, Local 3%, VOD/OTT 0%
In-network Value: $839,030
Out-of-network Est. Spend: $33,286
3) NCIS: New York, CBS
Impressions: 178,378,543
Interruption Rate: 1.59%
Attention Index: 97 (3% more interruptions than avg.)
Imp. Types: National 97%, Local 3%, VOD/OTT 0%
In-network Value: $661,647
Out-of-network Est. Spend: $0.00
4) Good Morning America, ABC
Impressions: 156,381,817
Interruption Rate: 1.61%
Attention Index: 73 (27% more interruptions than avg.)
Imp. Types: National 90%, Local 9%, VOD/OTT 1%
In-network Value: $718,212
Out-of-network Est. Spend: $0.00
5) Bobby’s Triple Threat, Food Network
Impressions: 150,099,595
Interruption Rate: 1.34%
Attention Index: 111 (11% fewer interruptions than avg.)
In-network Value: $499,953
Out-of-network Est. Spend: $1,152
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
