‍

NBC’s new family-focused action drama Line of Fire, starring Peter Krause and Hope Davis, tops the Promo Mojo ranker for the week ended September 20, making it TV’s most promoted show. The network also grabs second place for new reality competition The Traitors: New Blood and third for veteran The Voice. Last week, The Traitors' spinoff led the list.

Cable networks are entirely shut out of the top five, as NBC is joined on the list by two fellow traditional broadcast networks: Fox, which promotes its medical drama Doc in fourth place, and ABC, which tangos with Dancing With the Stars in fifth.

Notably, Dancing With the Stars scores the highest iSpot Attention Index (132) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) Line of Fire, NBC

Impressions: 384,601,442

Interruption Rate: 1.90%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 96%, Local 2%, VOD/OTT 2%

In-network Value: $4,524,453

Out-of-network Est. Spend: $2,324,096

2) The Traitors: New Blood, NBC

Impressions: 368,080,903

Interruption Rate: 1.87%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $3,497,903

Out-of-network Est. Spend: $1,357,623

3) The Voice, NBC

Impressions: 220,532,067

Interruption Rate: 1.33%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $3,014,504

Out-of-network Est. Spend: $967,207

4) Doc, Fox

Impressions: 186,232,945

Interruption Rate: 1.87%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $1,856,064

Out-of-network Est. Spend: $1,218,132

5) Dancing With the Stars, ABC

Impressions: 181,642,135

Interruption Rate: 1.30%

Attention Index: 132 (32% fewer interruptions than avg.)

Imp. Types: National 89%, Local 10%, VOD/OTT 1%

In-network Value: $2,043,259

Out-of-network Est. Spend: $235,909

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).