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PlayStation Makes the World Its Playground
INTROSTORYGALLERYCREDITS
‘Play Has No Limits’ directed by Academy Films’ Frédéric Planchon.

A woman walking on a city street notices a button with the PlayStation logo. When she presses it, the traffic light turns into colored geometric symbols familiar to any PlayStation player. The city’s common objects – a trash can, a bus stop, a manhole cover, shop awnings, stairs in the subway station – mutate into objects of play. And instead of running around, wondering what’s happening, the adults of the city immediately get the joke – sliding down what were once stairs, jumping joyfully on trampolines that once were awnings, or dancing on a plaza that’s now a merry-go-round. 

Creative agency adam&eveDDB produced the spot for Sony Interactive Entertainment. Academy Films’ Frédéric Planchon directed the kinetic piece and it’s perfectly scored with Devendra Banhart’s “I Feel Just Like a Child.” Movie-goers may see the spot this weekend ahead of such new major releases as Wicked and Gladiator II.

Sony’s PlayStation 5 Pro, which retails for $699.99, was released November 7, with 50 enhanced game titles available at launch. 

READ MORE: Little Black Book

Credits

Client: PlayStation

Head of Marketing: Eric Lempel

Vice President: Isabelle Tomatis

Marketing Director: Adam Grant

Creative Director: Seigo Sugai

Marketing Manager: Jayne Murphy, Dianne Segovia, Mattia Maccario

Agency/Creative: adam&eveDDB

Chief Creative Officer: Richard Brim

Executive Creative Director: Ant Nelson, Mike Sutherland

Creative Director: Paula Hochberg

Creative: Gaby Grant, Jane Barker, John Trainor-Tobin, Jeppe Vidstrup

Executive Producer: Nikki Cramphorn, Sally Pritchett

Head of Production: Jaki-Jo Hannan

Producer: Deborah McCartney, Hazel Corstens, Amy Waldman

Managing Partner: Fay Taylor

Business Director: Nick Wilkie

Account Director: Bethany Bridgen, Lily Henry

Account Manager: Amy Holden

Head of Content: Simon Adamson, Jessica Taylor

Creative: Phoebe Wright, Molly Johnstone

Producer: Lynn Murphy

Legal: Candice Macleod. Tom Campbell

Business Affairs Director: Dolores King

Agency/Creative: King Henry

Head of Design: Scott Silvey

Artist: Sam Harris, Dave Callow

Retouching: Jon Web, Charlie Townsend

Studio Manager: Rob Wallis, Dan Sandalls

Agency/Creative: adam&eveStudios

Business Director: Sybille Chrissoveloni

Account Director: Theo Tsangarides

Account Manager: Xochitl Cruz, Ellie Kendrick-Jones

Operations: Jon Philips

Executive Producer: Ludovica Melica

Producer: Dylan Pugh, Marie Vivent

Digital Producer: James Brown, Matt Walker

Manager: Julia Mason

Technical Director: Hash Milhan, Ben Aldrich

Design Director: Sam Butler, Mauricio Brandt

Developer: Max McLeod, Daniel Lewis

Production: Academy Films

Director: Frédéric Planchon

Managing Partner: Simon Cooper

Producer: Ben Roberts

Production Manager: Natalie Isaac

Director of Photography: Mauro Chiarello

Choreographer: Yoann Bourgeois

Production Designer: Monica Bidault

Costume Designer: Paola Alfaro

Art Director: Tirso Diaz-Jares

Production Service: The Lift

Executive Producer: Gabriel Stavenhagen

Producer: Cristina Barres

Post Production/VFX: Framestore

CG Supervisor: Tim Jenkinson, Billy Butler

CG Lead: Johannes Sambs

Compositing Lead: Aitor Echeveste

Executive Producer: Alexia Paterson

VFX Producer: Ben Stell

Coordinator: Alex Burford

Post Production Assistant: Jamie Scott. Natalie Angel

VFX Supervisor: Kamen Markov, Miguel De Hoyos, Julio León

CG Artist: Billy Butler

CG Lead: Florian Rigollet, Evangelos Kapsopoulos

VFX Artist: Alfredo Santoriello

Rigging: Brad Noble, Nathan Clark

Animation: Konstantin Nikolov, Jessica Kersey-Preston, Divyesh Shah

Lighting: Erik Weaver-Pronk, Cori Chan, Tim Jenkinson, Billy Butler

Compositing: Aitor Echeveste, Sam Meisels, Jon Uriarte Sastre, Cian Copeland, Adam Tennant, Judy Barr

Concept Artist: Nikola Yordanov

Flame Artist: Kamen Markov, Luigi Russo, Jason Farrow

Post Production/VFX: Company 3 London

Colourist: Jean-Clément Soret, Mattheu Toullet

Executive Producer: Ellora Soret

Producer: Edwin Elkington, Kerri Aungle

Post Production/VFX: adam&eveStudios

Editor: Yasmine Lahouag, Can Yagan

Editorial: The Assembly Rooms

Editor: Sam Rice Edwards

Producer: Daniel Breheny

Edit Assistant: Tamara Ishida, Rob Mcguire, Bruna Manfredi

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