GEMA Awards: General Entertainment

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As the highest honor in entertainment marketing across the globe, the GEMA Awards recognize excellence in how entertainment is brought to audiences and sustained in culture. The competition honors the work behind how stories are launched, positioned, and experienced — celebrating the ideas, execution, and collaboration that drive discovery, engagement, and lasting audience connection. These awards spotlight the campaigns and creative efforts that define moments, build fandom, and shape how entertainment lives beyond the screen.

Categories &
Guidelines

OF THE YEAR
AWARDS

FAQ

PAST WINNERS
SHOWCASE

WHERE
BRILLIANCE
SHINES

ELIGIBILITY

Submitted work must have aired, been broadcast, published, or released during the eligibility period of January 1, 2025, through May 31, 2026.

All content submitted into the competition must be promotional content designed to market any linear and streaming programs, series, original movies, theatrical movies, audio books or brands, including channels, networks, stations, streaming platforms, or studios.

WHO CAN ENTER

Open across all platforms that produce, air, and stream entertainment content. Entrants can represent the client, vendor, or agent; there is no stipulation in any category regarding the entrant so long as the work was for air, broadcast, publishing, or release from around the world during the eligibility period.

DATES & FEES

March 10, 2026

Categories Released

March 17, 2026

Call for Entries

April 16, 2026

First Deadline

May 14, 2026

Second Deadline

June 11, 2026

Final Deadline

July 23, 2026

Nominees Announced

September 24, 2026

Awards Ceremony

March 17 – April 16, 2026

TELEVISION/STREAMING CATEGORIES‍

MEMBER - Single Entry: $500 | Campaign Entry: $700

NON-MEMBER - Single Entry: $600 | Campaign Entry: $800‍

‍

THEATRICAL FILM CATEGORIES (Introductory Rates)‍

MEMBER - Single Entry: $300 | Campaign Entry: $500

NON-MEMBER - Single Entry: $400 | Campaign Entry: $600

April 17 – May 14, 2026

TELEVISION/STREAMING CATEGORIES‍

MEMBER - Single Entry: $600 | Campaign Entry: $800

NON-MEMBER - Single Entry: $700 | Campaign Entry: $900‍

‍

THEATRICAL FILM CATEGORIES (Introductory Rates)‍

MEMBER - Single Entry: $400 | Campaign Entry: $600

NON-MEMBER - Single Entry: $500 | Campaign Entry: $700

May 15 – June 11, 2026

TELEVISION/STREAMING CATEGORIES‍

MEMBER - Single Entry: $750 | Campaign Entry: $950

NON-MEMBER - Single Entry: $850 | Campaign Entry: $1050‍

‍

THEATRICAL FILM CATEGORIES (Introductory Rates)‍

MEMBER - Single Entry: $550 | Campaign Entry: $750

NON-MEMBER - Single Entry: $650 | Campaign Entry: $850

* Key dates are subject to change without notice. Please check back often for changes.

CATEGORIES &
GUIDELINES

DOWNLOAD ENTRY KIT

TRAILERS

0 Categories

BRAND TRAILER; PROGRAM TRAILER ACTION | ADVENTURE TRAILER; ANIMATION | CARTOON TRAILER; CHILDREN | FAMILY TRAILER; COMEDY TRAILER; DOCUMENTARY TRAILER; DRAMA TRAILER; HOLIDAY | SEASONAL TRAILER; HORROR | THRILLER TRAILER; NEWS TRAILER; REALITY TRAILER; SPECIAL EVENT TRAILER; SPORTS TRAILER;

PROMOS

0 Categories

BRAND PROMO; PROGRAM PROMO; ACTION | ADVENTURE PROMO; ANIMATION | CARTOON PROMO; CHILDREN | FAMILY PROMO; COMEDY PROMO; DOCUMENTARY PROMO ; DRAMA PROMO; HOLIDAY | SEASONAL PROMO; LIVE EVENT PROMO; NEWS PROMO; REALITY PROMO; SPECIAL EVENT PROMO; SPORTS PROMO; THEATRICAL MOVIE SHOWN ON TELEVISION PROMO; VARIETY PROMO;

CLIP-BASED PROMOS

0 Categories

ACTION | ADVENTURE CLIP-BASED PROMO; CHILDREN | FAMILY CLIP-BASED PROMO; COMEDY CLIP-BASED PROMO; DOCUMENTARY CLIP-BASED PROMO; DRAMA CLIP-BASED PROMO; REALITY CLIP-BASED PROMO; SPORTS CLIP-BASED PROMO;

SPECIALTY PROMOS

0 Categories

IN-HOUSE PROMO; OUT-OF-HOUSE PROMO; DELIVERING ON A DIME; DIVERSITY & INCLUSION AWARENESS PROMO; FUNNIEST PROMO; I’M NOT CRYING, YOU ARE!; OMG!; SOCIAL GOOD PROMO; SOMETHING FOR NOTHING; STUNT PROMO;

VIDEO PROMO CAMPAIGNS

0 Categories

BRAND CAMPAIGN; IN-HOUSE CAMPAIGN; OUT-OF-HOUSE CAMPAIGN; ACTION | ADVENTURE CAMPAIGN; ANIMATION | CARTOON CAMPAIGN; CHILDREN | FAMILY CAMPAIGN; COMEDY CAMPAIGN; DIVERSITY & INCLUSION AWARENESS CAMPAIGN; DOCUMENTARY CAMPAIGN; DRAMA CAMPAIGN; HOLIDAY | SEASONAL CAMPAIGN; LIVE EVENT CAMPAIGN; NEWS CAMPAIGN; REALITY CAMPAIGN; SOCIAL GOOD CAMPAIGN; SPECIAL EVENT CAMPAIGN; SPORTS CAMPAIGN; VARIETY CAMPAIGN;

VIDEO CRAFT

0 Categories

COPYWRITING; EDITING; DIRECTING; SOUND DESIGN; USE OF MUSIC; USE OF SCORE OR MUSIC WITHOUT LYRICS; USE OF MUSIC WITH ORIGINAL LYRICS; VOICE-OVER PERFORMANCE;

ART DIRECTION & DESIGN: VIDEO

0 Categories

BRAND DESIGN PROMO; PROGRAM DESIGN PROMO; IN-HOUSE DESIGN PROMO; OUT-OF-HOUSE DESIGN PROMO; HOLIDAY | SEASONAL DESIGN PROMO; BRAND TOTAL DESIGN PACKAGE; BRAND IMAGE - REBRAND, REFRESH OR LAUNCH; PROGRAM TOTAL DESIGN PACKAGE; BRAND ID'S; PROGRAM ID's; OPENING TITLE | CREDITS; BUMPERS | INTERSTITIALS;

ART DIRECTION & DESIGN: VIDEO CRAFT

0 Categories

ANIMATION; MOTION GRAPHICS; VISUAL EFFECTS; TYPOGRAPHY;

ART DIRECTION & DESIGN: PRINT

0 Categories

TOTAL PRINT PACKAGE: BRAND OR PROGRAM; LOGO DESIGN; PRESS KIT; 3-D PROMOTIONAL, SALES KIT;

360 CAMPAIGN

0 Categories

360 CAMPAIGN: BRAND IMAGE; 360 CAMPAIGN: PROGRAM PROMOTION ; 360 CAMPAIGN: COMEDY; 360 CAMPAIGN: DRAMA; 360 CAMPAIGN: REALITY; 360 CAMPAIGN: HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM ;

SPECIAL

0 Categories

BEHIND THE SCENES; INTERNAL MARKETING PRESENTATION OR SIZZLE; EXTERNAL MARKETING PRESENTATION OR SIZZLE; USE OF TECHNOLOGY; FAN DRIVEN; SALON DES REFUSÉS; MUSIC VIDEO OR SHORT SUBJECT VIDEO;

DIGITAL & SOCIAL

0 Categories

WEBISODE; TALENT/INFLUENCER INTEGRATION USING SOCIAL MEDIA; USE OF PAID SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES; ORGANIC USE OF SOCIAL MEDIA TO PROMOTE A PROGRAM OR SERIES; SHORT FORM SOCIAL MEDIA VIDEO; SOCIAL MEDIA VIDEO; SOCIAL MEDIA ORIGINAL CONTENT; CONTENT FOR DIGITAL PROMO; VERTICAL VIDEO; ONLINE ADVERTISING MARKETING; TECHNICAL INNOVATIONS FOR DIGITAL PLATFORMS;

KEY ART

0 Categories

POSTER; POSTER CAMPAIGN; CAST/CHARACTER POSTER; CAST/CHARACTER POSTER CAMPAIGN; COMEDY POSTER; DOCUMENTARY POSTER; DRAMA POSTER; SPORTS POSTER;

KEY ART CRAFT

0 Categories

COPYWRITING; ILLUSTRATION; TYPOGRAPHY; PHOTOGRAPHY; RETOUCHING AND PRODUCTION;

OUT-OF-HOME

0 Categories

BILLBOARD AD; BUILDING/WALL AD; TRANSIT/SHELTER AD; DIGITAL AD; TAKEOVER; AD CAMPAIGN;

EXPERIENTIAL | EVENTS | ACTIVATION

0 Categories

EXPERIENTIAL ACTIVATION; EXPERIENTIAL ACTIVATION FOR A CONSUMER EVENT; EVENT PRODUCTION DESIGN;

PREMIUM | SPECIALTY

0 Categories

PREMIUM OR SPECIALTY ITEMS;

BRANDED PARTNERSHIPS

0 Categories

SERIES/PROGRAM AND PRODUCT TIE IN; BRAND INTEGRATION PROMO; USE OF AN ATHLETE;

OF THE
YEAR
AWARDS

The GEMA Of The Year Awards recognize collective achievement across the competition, celebrating organizations and teams whose work demonstrates sustained excellence over the eligibility period. These honors are determined through cumulative performance across categories, reflecting the breadth, consistency, and impact of a year’s work.

*Please be sure to credit agencies appropriately when prompted during the submission process*

ENTERTAINMENT BRAND of the Year

A special award designed to recognize the collective performance of an entertainment brand's marketing organization across the full competition.

Agency of the Year

A special award designed to recognize the collective performance of the out-of-house agency across the full competition.

ENTERTAINMENT BRAND OF THE YEAR and AGENCY OF THE YEAR Awards are determined by overall wins and final tally of points.

GEMA Laureate

10 points

Gold

5 points

Silver

3 points

Bronze

1 point