The 2025 GEMA Europe Entertainment Marketing + Creative Summit in San Sebastián was a landmark event, uniting Europe’s top entertainment marketers, creatives, and strategists for two days of inspiration, innovation, and celebration.
Held at the iconic Tabakalera cultural center on May 21–22, the summit featured intimate Pro Insight Sessions led by industry experts in creative development, marketing strategy, and leadership. These limited-seating sessions offered attendees deep dives into the craft and future of entertainment marketing. The first day concluded with a welcome reception hosted by the Mayor of San Sebastián, followed by an evening exploring the city's renowned pintxos scene.
On May 22, the summit continued with dynamic sessions and thought-provoking conversations, culminating in the 2025 GEMA Europe Awards ceremony. This event honored the most innovative and impactful work across the European TV/Streaming landscape, celebrating campaigns that are shaping the future of entertainment marketing.
San Sebastián’s cinematic heritage and vibrant creative culture provided an inspiring backdrop for the summit, fostering connections and sparking new ideas among attendees. The 2025 GEMA Europe Summit not only celebrated excellence but also set new benchmarks for the industry, leaving participants energized and looking forward to future gatherings.