2025 GEMA Europe Entertainment Marketing + Creative Summit Copy

San Sebastián, Spain at Tabakalera
May 21, 2025
May 21, 2025
2025
May 21, 2025
2025
21 May
2025
21 May
,
2025
May 21, 2025
May 21, 2025
May 21, 2025
May 21, 2025
May 21, 2025
OVERVIEW
REGISTER

The 2025 GEMA Europe Entertainment Marketing + Creative Summit in San Sebastián was a landmark event, uniting Europe’s top entertainment marketers, creatives, and strategists for two days of inspiration, innovation, and celebration.

Held at the iconic Tabakalera cultural center on May 21–22, the summit featured intimate Pro Insight Sessions led by industry experts in creative development, marketing strategy, and leadership. These limited-seating sessions offered attendees deep dives into the craft and future of entertainment marketing. The first day concluded with a welcome reception hosted by the Mayor of San Sebastián, followed by an evening exploring the city's renowned pintxos scene.

On May 22, the summit continued with dynamic sessions and thought-provoking conversations, culminating in the 2025 GEMA Europe Awards ceremony. This event honored the most innovative and impactful work across the European TV/Streaming landscape, celebrating campaigns that are shaping the future of entertainment marketing.

San Sebastián’s cinematic heritage and vibrant creative culture provided an inspiring backdrop for the summit, fostering connections and sparking new ideas among attendees. The 2025 GEMA Europe Summit not only celebrated excellence but also set new benchmarks for the industry, leaving participants energized and looking forward to future gatherings.

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SPEAKERS AND HOSTS
Seb Lister
HONOREE + KEYNOTE
GEMA Master of Craft Honoree for Excellence in Typographic Art & Visual Identity
Seb Lister
GEMA Master of Craft Honoree for Excellence in Typographic Art & Visual Identity

Seb Lester trained in Graphic Design at Central Saint Martins in London and is currently studying Heraldic Art at Reigate Art College. He lives and works as an artist and designer in Lewes, England.

He is one of the most widely recognised calligraphers in the world and was the first in his field to reach over a million followers on social media. His clients include NASA, Apple, Nike, Intel, Montblanc, The New York Times, and the 2010 Vancouver Winter Olympics. Previously a Senior Type Designer at Monotype, he developed custom typefaces for brands such as British Airways, Intel, Waitrose, The Daily Telegraph, and H&M. He is also the designer of the retail typefaces Neo Sans, Neo Tech, Soho, and Scene.

Lester has a deep love of letterforms, stating, "I find the Latin alphabet to be one of our most beautiful and profound creations."

Evan Shapiro
KEYNOTE
Owner + Cartographer
ESHAP
Evan Shapiro
Owner + Cartographer
ESHAP

Evan Shapiro, known as the cartographer of the Media Universe, has made a name for himself through his widely quoted maps and infographics that chart the future of media. As the creator of the Map of Media and founder of the transformation agency ESHAP, he offers sharp analysis and raw authenticity in his work. Evan is also an Emmy and Peabody Awards producer, known for his work on TV shows and films like Portlandia and This Film Is Not Yet Rated. He co-hosts the The Media Odyssey podcast and serves as a professor at NYU's Stern School of Business.

Bas Alberts
WORKSHOP / SPEAKER
Creative Director & Promo Guru
Bas Alberts
Creative Director & Promo Guru

Straight out of Amsterdam, Bas Alberts is a hands-on creative with a love for bold ideas and creative precision. With over 20 years in the industry, he has built a reputation for crafting high-impact trailers, on-air promotions, commercials, and brand campaigns. As the founder of DutchToast, he led the agency to multiple GEMA/Promax Agency of the Year titles, including Europe 2017 and Global Excellence 2019 and 2022, working with top clients like FX Networks, AMC, Disney, and Hulu. Bas is not just a creative director—he is an editor at heart. Still behind the buttons, he shapes stories frame by frame, making sure every cut hits just right. He loves making cool stuff, pushing creative boundaries, and keeping things surprising. Now, as he gears up to launch his next agency in April, he is diving headfirst into new challenges, blending instinct, strategy, and a love for the craft.

Amanda Butler
SPEAKER
Head of Music Marketing
Netflix
Amanda Butler
Head of Music Marketing
Netflix

Amanda Butler is an award-winning senior marketing executive with record of success driving billions in revenue, fueling triple-digit growth, and delivering industry-defining wins with global giants Netflix, Spotify, Red Bull, Beats by Dre (Apple), and Microsoft. As Head of Music Marketing for Netflix, she oversees the company’s global music marketing strategy. Her trailblazing campaigns, initiatives, and programs—including 20+ “firsts” for Netflix across features, series, and both unscripted and live content titles. She also built Netflix’s Music Business Development team, and global music distribution function from the ground-up.  Prior to joining Netflix, Amanda charted the promotional strategy for new and existing music content as Global Director, Head of Music Marketing and Experiential at Spotify. She delivered hundreds of campaigns for iconic artists; produced over 100 events; steered flagship playlist brands and stood up the Music & Content arm of Spotify In-House Creative Agency.

For nearly two decades, Amanda has enabled iconic brands to connect with audiences worldwide by fostering high-performing team cultures. Amanda’s teams have amplified the visibility of multibillion-dollar brands across borders (APAC, EMEA, LATAM), categories (Product, Service, SaaS), and verticals (Tech, Consumer Electronics, Consumer Packaged Goods, and Music).

Vince Buyssens
SPEAKER
Creative Digital Strategist
Vince Buyssens
Creative Digital Strategist

Vince Buyssens is a creative digital strategist and founder of Starhaven, where he helps brands harness emerging technologies and AI through a meaning-first approach called Semantic Design. Known as Voidwalker, he blends digital strategy, PR, and art direction to guide clients like Tool of North America, Loop Earplugs, and VISITFLANDERS through the subcultures, platforms, and algorithms shaping culture today. His work empowers creative teams to collaborate with AI in intuitive, human-centered ways, accelerating innovation while preserving creative intent.

Simon Dunn
SPEAKER
Global Executive Creative Director
CAA Brand Consulting
Simon Dunn
Global Executive Creative Director
CAA Brand Consulting

With a background spanning the creative worlds of advertising, brand identity, visual communication and writing, Simon now leads creative strategy and creative campaign development for brand clients at CAA Brand Consulting, a full-service sports and entertainment marketing agency that sits at the heart of CAA – the Hollywood Talent Agency. Loving nothing more than a good story well told, Simon crafts creative strategies for brands, helping them define and share their unique stories with fans of the world’s most loved sports and entertainment properties. A self-proclaimed ‘fan of fandom’, Simon’s approach of simplicity, creativity and storytelling has helped some of the world’s biggest brands like Starbucks, Etihad Airways, T-Mobile, show up and find their place at the heart of the pop-culture conversation, in ways that steal attention and create value for their audiences. Away from work you will most likely find Simon walking with his wife Vikki and his two Pugs, Jimmy and Fig, across the rolling English countryside… probably to a pub.

Jane Fielder
SPEAKER
Head of Design
Red Bee Creative
Jane Fielder
Head of Design
Red Bee Creative

Jane is unmatched in her ability to turn a problem on its head, finding creative solutions that surprise and delight clients. She brings her fresh approach and strategic rigour to the leadership of Red Bee’s design team, pushing boundaries to create distinctive, innovative and rigorous brand solutions. She has an impressive history of helping major international brands succeed in an increasingly competitive marketplace, including the BBC, FC Barcelona, NBCUniversal, UEFA, Warner Bros. Discovery, RTÉ, ABC Australia, NRK Norway, France TV, ARD, TG4 Ireland and AMC International. Jane has won a BAFTA, an RTS award and numerous International Monitor and Promax awards. Always looking to embrace new technology and collaborators, she recently spontaneously reached out to a design agency in Ukraine to ask, “How can we help?” The result was the birth of Red Bee’s Twinning programme, one of our industry’s most exciting creative initiatives.

Graham Haigh
SPEAKER
Chief Operating Officer
Zoo 55, ITV Studios
Graham Haigh
Chief Operating Officer
Zoo 55, ITV Studios

As COO of Zoo 55 at ITV Studios, Graham jointly leads a new digital label expanding ITV’s brands across YouTube, social media, streaming, AVOD, FAST, and gaming platforms like Roblox, Fortnite, and Minecraft. Previously as EVP, Digital Partnerships, he spearheaded ITV Studios’ global DTC and digital strategies, working with partners such as Samsung, Google, Meta, Amazon, and TikTok to grow the reach of its 90,000-hour catalogue. With over 15 years in the TV sector, Graham previously held senior commercial and digital roles at Disney, overseeing EMEA sales strategies across brands including Marvel, LucasFilm, ABC Studios, Pixar, and Disney Animation.

Linnea Hemenez
SPEAKER
Co-Chair
GEMA Board of Directors
Linnea Hemenez
Co-Chair
GEMA Board of Directors

Linnea Hemenez is an award-winning marketing executive with extensive experience in leading creative, multi-platform campaigns for major media brands. As the former SVP of International Marketing at Starz, she drove brand awareness and subscriber acquisition across 35 territories, including key markets like the UK, Mexico, and Brazil. Linnea also led content marketing at Spotify, spearheading user engagement through music and podcast initiatives. She has held leadership roles at Facebook’s internal creative agency and Hulu, overseeing content marketing, social media, and promotions. Linnea holds a master’s degree in Public Art Studies from USC and serves on the GEMA Board.

Richard Holman
SPEAKER
Creativity Coach and Author
Richard Holman
Creativity Coach and Author

Richard began his career with the BBC before going on to found one of London’s most respected creative & design agencies. He believes that the world needs creativity and innovation more than ever, which is why he loves to work with individuals and teams to grow their confidence and make better and braver ideas. Richard has run creative thinking masterclasses across the globe for brands like the BBC, Meta, the Premier League, Penguin and IMAX. His podcast The Wind Thieved Hat explores the highs and lows of life as a maker. He writes regularly on the subject of creativity, contributing to publications like Creative Review, and his first book, Creative Demons and How to Slay to Them, has been translated into several languages. He’s also been a keynote speaker at conferences in Europe, the US and Asia. When he’s not musing on where great ideas come from, you’ll find him running up and down the fells of south Wales where he lives.

Carine Jean-Jean
SPEAKER
VP Brand and Communications
RTL AdAlliance
Carine Jean-Jean
VP Brand and Communications
RTL AdAlliance

VP Brand and Communications at RTL AdAlliance, Carine Jean-Jean brings over 20 years of international experience in media, brand development, and corporate communications. She leads the global strategy for brand positioning, PR, events, corporate communication, and international representation for RTL Group’s global advertising arm representing broadcast and digital portfolio. Prior to this, she spent more than 14 years as Communications & Research Director at IP Network (RTL Group), where she designed and rolled out impactful global research like TV key Facts study and branding strategies across markets.

Carine is known for her ability to build strong, cross-border narratives that amplify brand value and engage global audiences. Her deep expertise in the international media landscape — especially in television — combined with her passion for the industry, positions her as a trusted voice and strategic leader in a rapidly evolving media environment.

Emmanuelle Lacaze
SPEAKER
President + Owner
Gédéon Communications
Emmanuelle Lacaze
President + Owner
Gédéon Communications

Emmanuelle Lacaze is the President of Gédéon, a design agency known for its work on media branding in France and internationally. She has managed award-winning projects across multiple countries, including branding for Paris 2024, where her agency played a key role in the games’ visual identity, campaigns, and opening ceremony. Emmanuelle also has a background in film production, having produced the movie La Vie d’une Autre and developed the digital series Joy for Canal+. She is an active board member of the French AD Club and a partner of the mentoring program Media Club Elles in France.

Aileen Madden
SPEAKER
Deputy Managing Director
Red Bee Creative
Aileen Madden
Deputy Managing Director
Red Bee Creative

Aileen is the Deputy Managing Director of Red Bee and a driving force behind the agency’s growth and international reputation as a leading creative powerhouse. With energy and passion, she oversees day-to-day agency operations while managing key client accounts, delivering brand strategy, design identity, and campaign development for major global brands, including NBCUniversal, Telemundo, FatFace, DreamWorks, Disney, UEFA, A+E Networks, and Apple TV+.

Aileen is a graduate of Marketing Week’s Mini MBA in Marketing and Mini MBA Brand Management and serves as a member of the Promax Europe Advisory Committee, contributing her expertise to the industry’s evolution.

Tim Miles
SPEAKER
SVP Global Sync
Warner Music Group
Tim Miles
SVP Global Sync
Warner Music Group

Tim Miles leads sync at Warner Music across Europe, driving music placements in film, TV, gaming, and brand partnerships. A former musician signed to EMI, he performed at Glastonbury and V Festival before transitioning into sync, working at EMI and later leading Composer Management and Sync Publishing at Faber and Faber. Since rejoining Warner Music in 2013, he has secured major deals, including Ed Sheeran with Pokémon GO, the first artist integration in an AAA game with Stormzy in Watchdogs, and Kate Bush’s Running Up That Hill in Stranger Things. He also co-founded W Songs, a sync-focused unit within Warner, and continues to shape music strategy in visual media.

Pep Prior
SPEAKER
CEO & Creative Director
Comodo Screen
Pep Prior
CEO & Creative Director
Comodo Screen

With a degree in Fine Arts from the Universidad de Barcelona, I later created a company dedicated to providing storyboards for advertising agencies. After working as web designer and creative in different areas, it was finally time to launch my dream studio with my two associates. I am a founding member and creative director of Cómodo Screen, a broadcast design and motion graphics studio located in Barcelona.With a degree in Fine Arts from the Universidad de Barcelona, I later created a company dedicated to providing storyboards for

advertising agencies. After working as web designer and creative in different areas, it was finally time to launch my dream studio with my two associates. I am a founding member and creative director of Cómodo Screen, a broadcast design and motion graphics studio located in Barcelona. I also have fun drawing monsters, flowers and astronauts among other things at @pepbola.

Blanca Rabena
SPEAKER
General Manager
2btube
Blanca Rabena
General Manager
2btube

After living in cities such as Brussels, New York, and Singapore, Blanca Rabena earned a Law degree from the Autonomous University of Madrid. She began her entrepreneurial journey by founding her first startup, Titabonita, and was recognized with the YODONA Award for Best Young Entrepreneur in 2012. This experience led her to discover her passion for digital strategy and social media, building a distinguished career in leading companies within the sector. At 2btube, Blanca has held key strategic positions, including Director of Brand Services and Paid Media, before assuming her current role as General Manager. Under her leadership, the company has expanded and strengthened its position as one of the foremost digital marketing agencies in the Spanish-speaking market. Dedicated to knowledge-sharing, she participates in training and mentorship programs, empowering the next generation of professionals to thrive in an increasingly competitive and dynamic environment.

Marion Ranchet
SPEAKER
Founder + Managing Director
Streaming Made Easy
Marion Ranchet
Founder + Managing Director
Streaming Made Easy

Marion Ranchet is the founder of Streaming Made Easy, a consultancy that helps streaming video companies launch and grow in Western Europe. With 20 years of experience in the media and entertainment industry, she specializes in market entry, content strategy, and distribution networks across diverse European markets. Previously, Marion held roles at companies like Roku and Orange. Through her newsletter, YouTube channel, and podcast The Media Odyssey, she shares industry insights with a wide audience. Marion is a key figure for anyone looking to gain valuable knowledge about the streaming industry.

Nerea Reparaz
AWARDS CEREMONY HOST
On-Air Talent and Journalist
EITB
Nerea Reparaz
On-Air Talent and Journalist
EITB

A seasoned journalist with a long-standing career at EiTB, Nerea is one of the most recognized and trusted faces of the network and currently anchors its nightly news. Her work has always been driven by a strong interest in social issues and an international outlook. Before taking on her current role, she spent several years as a correspondent in France, covering a wide range of high-profile stories. Languages and global perspectives have consistently played a key role throughout her career. In addition to news broadcasting, she regularly hosts events, galas, and debates. Communication is her true passion.

Pilar Sanchez
SPEAKER
Head of Creators & Kids Partnerships
YouTube Spain & Portugal
Pilar Sanchez
Head of Creators & Kids Partnerships
YouTube Spain & Portugal

Pilar Sanchez is a results-driven leader with a passion for scaling digital businesses. As the Head of Creators & Kids Partnerships at YouTube Spain & Portugal, she leads strategic business relationships with top YouTube creators and content partners. Pilar has a proven track record of developing and executing data-driven growth strategies and fostering innovative collaborations between major brands and YouTube creators.

Markus Schmidt
SPEAKER
CEO, Creative Director
UnitedSenses
Markus Schmidt
CEO, Creative Director
UnitedSenses

With over 30 years in the industry, Markus Schmidt is a seasoned expert in broadcast branding and marketing. He began his career in advertising before spending a decade as Creative Director at Germany’s ProSieben. In 2005, he founded UnitedSenses, a global creative branding network specializing in media clients. Over the past 10 years, his focus has been exclusively on sports, shaping (motion) identities for major organizations such as FIFA, FIBA, and IBU.

Phill Turner
SPEAKER
Founder
phill.ai
Phill Turner
Founder
phill.ai

Phill Turner is the founder of phill.ai, a platform devoted to unleashing AI-driven creativity for filmmakers, musicians, and storytellers. His tech journey began in 1977 when Star Wars ignited a lifelong love of sci-fi; by 17 he was apprentice at IBM and soon after was selling the first versions of Microsoft Windows and computer mice. He went on to pioneer IT-training and early internet-marketing ventures and later helped grow his wife’s yoga brand online.

During the 2020 lockdown, Phill launched a lean video studio that has produced 200-plus Amazon product ads, including one spot that racked up 50 million views and trended top-3 in nine countries. His music remixes have earned more than 2 million streams and global radio play. Just 20 days after ChatGPT debuted, he created phill.ai, which has since generated 8 million social views and secured a partnership with nano.film to develop next-gen sci-fi content.

Phill speaks on merging technology with artistry and empowering creators to build the future—rather than wait for it.

Maurizio Vitale
SPEAKER
Head of Marketing, Distribution + Brand Strategy
AMC Networks International Southern Europe
Maurizio Vitale
Head of Marketing, Distribution + Brand Strategy
AMC Networks International Southern Europe

Maurizio Vitale is a seasoned marketing executive with over 20 years of experience in the global media and entertainment sector. Having worked at major companies such as Sony Pictures and Discovery Networks, Maurizio specializes in brand building, audience engagement, and strategic marketing. He has successfully led marketing strategies for iconic TV shows and franchises, expanding their reach across digital and traditional platforms. In addition to his media work, Maurizio has explored AI applications in marketing and storytelling, further enriching his understanding of how technology can transform audience engagement and content strategies.

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San Sebastián, Spain at Tabakalera
San Sebastián, Spain at Tabakalera
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2025 GEMA Europe Entertainment Marketing + Creative Summit Copy

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2025 GEMA Europe Entertainment Marketing + Creative Summit Copy
22
May 2025
/
San Sebastián, Spain at Tabakalera

The POWER of MOVING FORWARD

The 2025 GEMA Europe Entertainment Marketing + Creative Summit in San Sebastián was a landmark event, uniting Europe’s top entertainment marketers, creatives, and strategists for two days of inspiration, innovation, and celebration.

Held at the iconic Tabakalera cultural center on May 21–22, the summit featured intimate Pro Insight Sessions led by industry experts in creative development, marketing strategy, and leadership. These limited-seating sessions offered attendees deep dives into the craft and future of entertainment marketing. The first day concluded with a welcome reception hosted by the Mayor of San Sebastián, followed by an evening exploring the city's renowned pintxos scene.

On May 22, the summit continued with dynamic sessions and thought-provoking conversations, culminating in the 2025 GEMA Europe Awards ceremony. This event honored the most innovative and impactful work across the European TV/Streaming landscape, celebrating campaigns that are shaping the future of entertainment marketing.

San Sebastián’s cinematic heritage and vibrant creative culture provided an inspiring backdrop for the summit, fostering connections and sparking new ideas among attendees. The 2025 GEMA Europe Summit not only celebrated excellence but also set new benchmarks for the industry, leaving participants energized and looking forward to future gatherings.

REGISTRATION OPENS FEBRUARY 2025

INTERESTED IN ATTENDING?

Register your interest now to stay updated on tickets, speakers, and exclusive offers.
2025 GEMA Europe Entertainment Marketing + Creative Summit Copy
22
May 2025
/
San Sebastián, Spain at Tabakalera

The POWER of MOVING FORWARD

A COLLECTIVE FORCE FOR WOMEN IN ENTERTAINMENT MARKETING
“Empowered women empower women."
Through a dynamic series of gatherings, conversations, workshops, roundtables, networking experiences, and strategic initiatives, EmpowerHER will cultivate leadership, support growth, and build meaningful relationships that foster mentorship and career advancement. By spotlighting, highlighting, and bringing to light the impactful contributions women make to the entertainment marketing industry, EmpowerHER will inspire and empower the next generation of leaders while celebrating the achievements of those paving the way.

EmpowerHER is fueled by the passion, creativity, and commitment of women and the allies who support them. Your involvement is the driving force behind this initiative. By joining you play a pivotal role in building a supportive network that encourages collaboration, mentorship, and the exchange of knowledge to help women advance.

Whether you're an emerging talent, a creative trailblazer, an executive leader, or a dedicated ally, your voice and participation are essential to our collective success.

Join us to ignite new perspectives, fuel ambition, and amplify the collective voice of women in entertainment marketing.
INTERESTED IN JOINING?

JOIN THIS COLLECTIVE

Drive IMPACT, Create CHANGE
EmpowerHER is fueled by the passion, creativity, and commitment of women and the allies who support them. Your involvement is the driving force behind this initiative, helping to shape its development and ensure its growth. By joining EmpowerHER, you play a pivotal role in building a supportive network that encourages collaboration, mentorship, and the exchange of knowledge to help women advance in their careers.

Whether you're an emerging talent, a creative trailblazer, an executive leader, or a dedicated ally, your voice and participation are essential to our collective success.

Join us to ignite new perspectives, fuel ambition, and amplify the collective voice of women in entertainment marketing.
SPOTLIGHTING WOMEN
& Upcoming EVENTS

EVENTS

CHEERS & CHATS

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Be notified Here
FOLLOW US ON SOCIAL
Empower Her Journey,
Inspire the Industry

Support the GEMA EmpowerHER Initiative and be a catalyst for change in entertainment marketing. Your brand’s involvement empowers, connects, and elevates women across film, TV/streaming, music, sports, and gaming, championing diversity and leadership at every career stage. Join us in shaping a more inclusive and innovative future.

As an EmpowerHER Ally, your brand will be recognized
as a valued supporter of this powerful initiative.

Want to support? Contact Stacy La Cotera at stacy@gema.org.

DOWNLOAD SPONSORSHIP OPPORTUNITIES
MEET the WOMEN Who
SUPPORT and INSPIRE US!

The women of the  GEMA BOARD

Mary Beck

Big Ten Conference

Melissa Bell

Warner Bros. Games

Amanda Butler

Netflix

Pia Chaozon Barlow

Warner Bros. Discovery

Angela Courtin

YouTube

Kathryn Kai-Ling
Frederick

Los Angeles Rams

Barrie Gruner

Hulu

Kenya Hardaway

FX Networks

Linnea Hemenez

Co-Chair , GEMA
Board of diretors

Nicole Kankam

USTA

Stacy La Cotera

PRESIDENT, GEMA

Andrea Murphy

Vinik Sports Group and the Tampa Bay Lightning

Riley Sexton

FOX Corporation

Lyndsay Signor

NBC Sports

Remi Sklar

warner bros. games

Shannon Willett

PEACOCK

Honorary board of advisors

Stephanie Gibbons

FX Networks

Jennifer Storms

NBC UNIVERSAL