HGTV drops to second for ‘Rock the Block,’ followed by two Food Network shows and CBS’ broadcast-leading ‘Tracker.’
by
May 14, 2025
Fox News Channel’s promos for its news coverage lead the Promo Mojo ranker for the week ended May 11, making it TV’s most-promoted programming.
Fox News is joined by two fellow cable networks: HGTV, whose renovation show Rock the Block drops to second place after several weeks at the top, and Food Network, which supports cooking competitions 24 in 24: Last Chef Standing and Cutthroat Kitchen in, respectively, third and fifth.
Rounding out the list is traditional broadcaster CBS, with Justin Hartley-starrer Tracker, broadcast TV’s top-rated entertainment series, in fourth place.
Notably, Fox News and Rock the Block are tied in scoring the highest iSpot Attention Index (132) in the ranking, meaning viewers were on average highly likely to watch their promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click below videos to watch in a new browser tab.]
1) News coverage, Fox News
Impressions: 267,612,659
Interruption Rate: 0.56%
Attention Index: 132 (32% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $482,369
Out-of-network Est. Spend: $0.00
2) Rock the Block, HGTV
Impressions: 240,464,837
Interruption Rate: 0.99%
Attention Index: 132 (32% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $957,862
Out-of-network Est. Spend: $0.00
3) 24 in 24: Last Chef Standing, Food Network
Impressions: 192,432,353
Interruption Rate: 1.05%
Attention Index: 120 (20% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $685,452
Out-of-network Est. Spend: $0.00
4) Tracker, CBS
Impressions: 171,399,295
Interruption Rate: 1.35%
Attention Index: 118 (18% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $984,836
Out-of-network Est. Spend: $0.00
5) Cutthroat Kitchen, Food Network
Impressions: 168,384,295
Interruption Rate: 1.21%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $570,923
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
