ABC takes second and third with ‘High Potential,’ ‘DWTS.’
by
September 17, 2025
Fox’s medical drama Doc tops the Promo Mojo ranker for the week ended September 14, making it TV’s most-promoted show.
Fox is joined by fellow traditional broadcaster ABC, which hypes crime drama High Potential in second place and dance competition Dancing With the Stars in third.
Rounding out the ranking are two cable networks: Fox News, which serves up a promo for its Fox News Audio simulcast on SiriusXM in fourth place; and TLC, which gives some love to 90 Day Fiancé spin-off 90 Day Fiancé: The Other Way in fifth.
Notably, 90 Day Fiancé: The Other Way scores the highest iSpot Attention Index (116) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) Doc, Fox
Impressions: 238,995,897
Interruption Rate: 2.01%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $390,877
Out-of-network Est. Spend: $1,902,260
2) High Potential, ABC
Impressions: 234,736,673
Interruption Rate: 1.48%
Attention Index: 105 (5% fewer interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $2,595,922
Out-of-network Est. Spend: $758,499
3) Dancing With the Stars, ABC
Impressions: 233,743,935
Interruption Rate: 1.21%
Attention Index: 110 (10% fewer interruptions than avg.)
Imp. Types: National 88%, Local 11%, VOD/OTT 1%
In-network Value: $1,898,623
Out-of-network Est. Spend: $467,082
4) Fox News Audio (SiriusXM simulcast), Fox News
Impressions: 172,275,315
Interruption Rate: 0.47%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $226,435
Out-of-network Est. Spend: $0.00
5) 90 Day Fiance: The Other Way, TLC Channel
Impressions: 162,117,155
Interruption Rate: 1.26%
Attention Index: 116 (16% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $643,477
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
