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HGTV’s new celebrity home renovation competition Totally ’90s House tops the Promo Mojo ranker for the week ended August 16, making it TV’s most promoted show.

USA is joined on the list by three fellow cable networks: CNN with new docuseries Decades in Sports in second place; USA Network with new crime drama Anna Pigeon in third; and Discovery with the latest season of paranormal reality series Expedition X in fifth. 

Rounding out the top five is CBS comes in fourth with upcoming Silicon Valley legal drama Cupertino starring Mike Colter.

Notably, Decades in Sports scores the highest iSpot Attention Index (133) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) Totally '90s House, HGTV

Impressions: 198,164,740

Interruption Rate: 1.01%

Attention Index: 122 (22% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $689,281

Out-of-network Est. Spend: $0.00

2) Decades in Sports, CNN

Impressions: 170,268,477

Interruption Rate: 0.93%

Attention Index: 133 (33% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $305,813

Out-of-network Est. Spend: $0.00

3) Anna Pigeon, USA Network

Impressions: 155,956,279

Interruption Rate: 1.97%

Attention Index: 93 (7% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $475,058

Out-of-network Est. Spend: $190,255

4) Cupertino, CBS

Impressions: 151,391,703

Interruption Rate: 1.77%

Attention Index: 84 (16% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $520,694

Out-of-network Est. Spend: $0.00

5) Expedition X, Discovery

Impressions: 147,967,932

Interruption Rate: 1.30%

Attention Index: 118 (18% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $400,995

Out-of-network Est. Spend: $84,257

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).