Chelsea Donsker has been named executive vice president, entertainment, at creative agency Unfold. In her new role, Donsker will focus on expanding the company’s key art and audio-visual offerings as the company continues to evolve into a full-service creative and communications partner for the entertainment industry.
Donsker joins Unfold from Trailer Park Group, where she served as president of entertainment and marketing following a decade-long tenure across leadership roles at Trailer Park’s visual design and print advertising division, Art Machine, including senior vice president & general manager as well as director of integrated marketing.
During that time, Donsker also co-founded Paradox Ranch, where she led event strategy centered on community-building and wellness experiences throughout Sonoma County.
“Chelsea brings an incredibly rare combination of entertainment expertise, operational leadership, creative instinct, and relationship-building,” said Daniel Weisinger, co-founder of Unfold, in a statement. “As Unfold continues growing into a true one-stop shop for entertainment and culture-driven campaigns, Chelsea is a key part of expanding both our capabilities and the scale of what we can offer clients.”
Founded by Daniel Weisinger and Brick Rucker, Unfold is a next-generation agency blending entertainment marketing, publicity, experiential activations, creators, partnerships and production.
“The industry is changing constantly – from the way audiences engage with content to how campaigns are built and distributed,” said Rucker, also in a statement. “To stay at the top of our game, we have to continue evolving alongside it and bring in leaders who understand both the creative and business side of entertainment. Chelsea is exactly that kind of leader.”
Over the course of her career, Donsker has overseen campaigns spanning theatrical releases, streaming launches, integrated brand partnerships, live experiences and talent-driven initiatives. In all of these efforts, she has helped shape entertainment marketing strategies for some of the industry’s biggest studios, platforms and franchises.
“I’ve always gravitated toward teams that are building with intention and thinking beyond traditional agency models,” said Donsker. “Unfold has created something incredibly ambitious and collaborative, a company that understands how entertainment, culture, creators, experiences, and audiences all intersect. I’m excited to help continue building what comes next.”
