TV/Streaming
Promo Mojo: ABC Calls ‘9-1-1’ for First, Second Place
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Original and Nashville spin-off top ranker in week ended October 12.
by
October 15, 2025

ABC’s 9-1-1 tops the Promo Mojo ranker for the week ended October 12, making it TV’s most-promoted show. The network also grabs second place for 9-1-1 spin-off 9-1-1: Nashville.

ABC is joined by fellow traditional broadcaster NBC, which hypes NBA Basketball in fourth place and its “Chicago Wednesday” programming — Chicago Fire, Chicago Med and Chicago P.D. — in fifth. Last week, a spot for the Chicago Trio took first place.

Rounding out the ranker is a single cable network, TLC, which promotes reality series Baylen Out Loud in third place.

Notably, 9-1-1: Nashville scores the highest iSpot Attention Index (120) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) 9-1-1, ABC

Impressions: 273,255,301
Interruption Rate: 1.83%
Attention Index: 105 (5% fewer interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $2,151,208
Out-of-network Est. Spend: $996,445

2) 9-1-1: Nashville, ABC

Impressions: 268,340,275
Interruption Rate: 1.82%
Attention Index: 120 (20% fewer interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $3,880,854
Out-of-network Est. Spend: $474,496

3) Baylen Out Loud, TLC

Impressions: 235,388,379
Interruption Rate: 1.40%
Attention Index: 113 (13% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $1,086,889
Out-of-network Est. Spend: $169,633

4) NBA Basketball, NBC

Impressions: 184,364,699
Interruption Rate: 1.40%
Attention Index: 118 (18% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,297,690
Out-of-network Est. Spend: $98,344

5) Chicago Fire | Chicago Med | Chicago P.D., NBC

Impressions: 172,796,472
Interruption Rate: 2.17%
Attention Index: 83 (17% more interruptions than avg.)
Imp. Types: National 89%, Local 7%, VOD/OTT 4%
In-network Value: $740,556
Out-of-network Est. Spend: $493,328

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
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