ABC in second with another procedural, ‘9-1-1: Nashville.’
by
October 8, 2025
A combo promo for NBC’s “Chicago Wednesday” programming — Chicago Fire, Chicago Med and Chicago P.D. — tops the Promo Mojo ranker for the week ended October 5, combining those three dramas for the title of TV’s most-promoted shows.
NBC is joined by fellow traditional broadcaster ABC, which hypes 9-1-1 spin-off 9-1-1: Nashville in second place and sitcom Shifting Gears in fourth.
Rounding out the ranking are two cable networks: Fox News, in third place with a general promo for its news coverage, and TLC, which promotes reality series Baylen Out Loud in fifth.
Notably, NBC’s “Chicago Wednesday” drama block scores the highest iSpot Attention Index (115) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) Chicago Fire | Chicago Med | Chicago P.D., NBC
Impressions: 321,160,338
Interruption Rate: 1.59%
Attention Index: 115 (15% fewer interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $1,924,748
Out-of-network Est. Spend: $954,710
2) 9-1-1: Nashville, ABC
Impressions: 262,839,754
Interruption Rate: 1.67%
Attention Index: 102 (2% fewer interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $3,515,950
Out-of-network Est. Spend: $614,696
3) Fox News general news coverage, Fox News
Impressions: 226,880,544
Interruption Rate: 0.51%
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $368,738
Out-of-network Est. Spend: $0.00
4) Shifting Gears, ABC
Impressions: 197,755,888
Interruption Rate: 1.57%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $2,517,596
Out-of-network Est. Spend: $281,717
5) Baylen Out Loud, TLC
Impressions: 178,023,477
Interruption Rate: 1.37%
Attention Index: 114 (14% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $894,279
Out-of-network Est. Spend: $77,778
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
