Awards show will be simulcast on MTV on Sunday, September 7.
by
August 27, 2025
CBS’ upcoming and first time broadcast of the 2025 MTV Video Music Awards, which will also simulcast on MTV on Sunday, September 7, tops the Promo Mojo ranker for the week ended August 24, making it TV’s most-promoted program.
The rest of the top five is dominated by cable networks: USA Network, which drops to second place with The Rainmaker in its third week on the chart; Fox News, which serves up a promo for the “Ruthless” podcast (which the network recently made a deal to license) in third; HGTV builds excitement for Renovation Resort Showdown in fourth; and Food Network hypes Chef Grudge Match in fifth.
Notably, Renovation Resort Showdown scores the highest iSpot Attention Index (131) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) 2025 MTV Video Music Awards, CBS
Impressions: 337,694,662
Interruption Rate: 2.11%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 98%, Local 2%, VOD/OTT 0%
In-network Value: $1,100,231
Out-of-network Est. Spend: $28,820
2) The Rainmaker, USA Network
Impressions: 299,560,419
Interruption Rate: 1.75%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 93%, Local 4%, VOD/OTT 3%
In-network Value: $805,367
Out-of-network Est. Spend: $624,145
3) Ruthless podcast, Fox News
Impressions: 218,997,156
Interruption Rate: 0.47%
Attention Index: 115 (15% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $254,440
Out-of-network Est. Spend: $0.00
4) Renovation Resort Showdown, HGTV
Impressions: 165,441,999
Interruption Rate: 0.83%
Attention Index: 131 (31% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $582,782
Out-of-network Est. Spend: $0.00
5) Chef Grudge Match, Food Network
Impressions: 160,460,447
Interruption Rate: 1.30%
Attention Index: 115 (15% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $678,910
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
