CBS puts promotional weight behind its Wednesday night reality lineup.
by
March 25, 2026
Fox biblical limited series The Faithful tops the Promo Mojo ranker for the week ended March 22, making it TV’s most promoted programming.
Fox is joined by fellow traditional broadcaster CBS, which gives some love to America's Culinary Cup in third place and Survivor in fourth.
Rounding out the ranking are Fox News Channel, which promotes its news coverage — including its continuing reporting on the war in the Middle East — in second place, and various Warner Bros. Discovery networks, which hype College Basketball in fifth.
Notably, Fox News scores the highest iSpot Attention Index (131) in the ranking, meaning viewers were on average highly likely to watch its news coverage promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) The Faithful, Fox
Impressions: 425,188,199
Interruption Rate: 1.88%
Attention Index: 118 (18% fewer interruptions than avg.)
Imp. Types: National 86%, Local 12%, VOD/OTT 2%
In-network Value: $862,806
Out-of-network Est. Spend: $1,984,044
2) News coverage, Fox News Channel
Impressions: 342,228,060
Interruption Rate: 0.42%
Attention Index: 131 (31% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $450,053
Out-of-network Est. Spend: $0.00
3) America's Culinary Cup, CBS
Impressions: 260,419,109
Interruption Rate: 1.55%
Attention Index: 88 (12% more interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $1,869,464
Out-of-network Est. Spend: $0.00
4) Survivor, CBS
Impressions: 229,515,342
Interruption Rate: 1.50%
Attention Index: 76 (24% more interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $1,351,736
Out-of-network Est. Spend: $0.00
5) College Basketball, Warner Bros. Discovery networks
Impressions: 225,196,055
Interruption Rate: 1.98%
Attention Index: 94 (6% more interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $6,849
Out-of-network Est. Spend: $1,570,727
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
