ABC takes second with 2026 Oscars in week ended March 15.
by
March 18, 2026
Fox News Channel’s news coverage — including its continuing reporting on the war in the Middle East — tops the Promo Mojo ranker for the week ended March 15, making it TV’s most promoted programming for the second week in a row.
Fox News is joined by fellow cable network HGTV, which gives some love to Bachelor Mansion Takeover in third place.
Rounding out the ranking are three traditional broadcasters: ABC, which hypes the 2026 Oscars, which aired on Sunday, in second place; CBS, which whets appetites for Padma Lakshmi’s America's Culinary Cup in fourth; and Fox, which promotes biblical limited series The Faithful, starring Minnie Driver, in fifth.
Fox News also scored the highest iSpot Attention Index (141) in the ranking, meaning viewers were on average highly likely to watch its news coverage promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) News coverage, Fox News
Impressions: 290,627,412
Interruption Rate: 0.52%
Attention Index: 141 (41% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $407,020
Out-of-network Est. Spend: $0.00
2) 2026 Oscars, ABC
Impressions: 283,881,558
Interruption Rate: 1.94%
Attention Index: 86 (14% more interruptions than avg.)
Imp. Types: National 88%, Local 10%, VOD/OTT 2%
In-network Value: $1,580,720
Out-of-network Est. Spend: $103,176
3) Bachelor Mansion Takeover, HGTV
Impressions: 230,763,060
Interruption Rate: 1.23%
Attention Index: 105 (5% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $823,216
Out-of-network Est. Spend: $0.00
4) America's Culinary Cup, CBS
Impressions: 222,907,623
Interruption Rate: 1.97%
Attention Index: 79 (21% more interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $1,053,753
Out-of-network Est. Spend: $0.00
5) The Faithful, Fox
Impressions: 219,203,869
Interruption Rate: 2.20%
Attention Index: 117 (17% fewer interruptions than avg.)
Imp. Types: National 86%, Local 11%, VOD/OTT 3%
In-network Value: $837,308
Out-of-network Est. Spend: $1,037,002
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
