Food Network’s ‘Wizards of Baking’ leads ranker as holiday programming gets underway.
by
November 5, 2025
Food Network’s Harry Potter: Wizards of Baking tops the Promo Mojo ranker for the week ended November 2, making it TV’s most-promoted show.
Food Network is joined by fellow cable network HGTV, which serves up a promo for Hoarding for the Holidays in fifth place.
The rest of the ranking is rounded out by traditional broadcasters: Fox hypes NFL Football and College Football in, respectively, second and fourth place; and NBC gives some love to mockumentary sitcom St. Denis Medical in third.
Notably, Hoarding for the Holidays scores the highest iSpot Attention Index (134) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) Harry Potter: Wizards of Baking, Food Network
Impressions: 241,688,341
Interruption Rate: 1.39%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $1,273,517
Out-of-network Est. Spend: $218,908
2) NFL Football, Fox
Impressions: 194,841,874
Interruption Rate: 2.34%
Attention Index: 94 (6% more interruptions than avg.)
Imp. Types: National 94%, Local 6%, VOD/OTT 0%
In-network Value: $8,780,649
Out-of-network Est. Spend: $0.00
3) St. Denis Medical, NBC
Impressions: 169,690,037
Interruption Rate: 1.20%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 95%, Local 3%, VOD/OTT 2%
In-network Value: $3,298,339
Out-of-network Est. Spend: $654,928
4) College Football, Fox
Impressions: 163,393,705
Interruption Rate: 2.09%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 90%, Local 9%, VOD/OTT 1%
In-network Value: $11,347,343
Out-of-network Est. Spend: $0.00
5) Hoarding for the Holidays, HGTV
Impressions: 158,563,663
Interruption Rate: 0.92%
Attention Index: 134 (34% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $922,813
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
