Competition ruled the ranker in week ended January 25.
by
January 28, 2026
NBC’s upcoming 2026 Milan Cortina Winter Olympics coverage tops the Promo Mojo ranker for the week ended January 25, making it TV’s most promoted programming for the second week in a row.
NBC is joined by three fellow traditional broadcasters: ABC, which celebrates the new season of American Idol in second place; Fox, which promotes survival competition Extracted in third; and CBS, which hypes NFL Football in fifth.
Rounding out the ranking is cable network HGTV, which gives some love to Ugliest House in America in fourth.
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) 2026 Milan Cortina Winter Olympics, NBC
Impressions: 422,273,380
Interruption Rate: 1.87%
Attention Index: 73 (27% more interruptions than avg.)
Imp. Types: National 88%, Local 9%, VOD/OTT 3%
In-network Value: $2,293,625
Out-of-network Est. Spend: $38,021
2) American Idol, ABC
Impressions: 364,853,605
Interruption Rate: 1.53%
Attention Index: 93 (7% more interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $2,528,425
Out-of-network Est. Spend: $751,846
3) Extracted, Fox
Impressions: 264,171,066
Interruption Rate: 1.62%
Attention Index: 85 (15% more interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $237,448
Out-of-network Est. Spend: $1,597,055
4) Ugliest House in America, HGTV
Impressions: 217,516,555
Interruption Rate: 1.25%
Attention Index: 89 (11% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $1,002,195
Out-of-network Est. Spend: $0.00
5) NFL Football, CBS
Impressions: 207,067,772
Interruption Rate: 1.30%
Attention Index: 89 (11% more interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $776,722
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
