New York-based creative studio Hornet is partnering with sister creative company Perfect Stranger to offer brands a fully integrated approach to strategy, design and advertising production.

Created in response to growing demand for more agile creative partners, Perfect Stranger combines agency-level strategic thinking with Hornet’s 25 years of production expertise to deliver seamless work from concept through execution. 

Perfect Stranger is designed to support global brands in sectors including entertainment, enterprise technology and consulting, with the growing challenge of reaching consumers who have become experts at avoiding traditional advertising. 

Perfect Stranger achieves this ability to cut through the noise and add impact for clients by moving fluidly between brand, advertising and production with an integrated approach that avoids the typical hand-offs between each function.

"We created Perfect Stranger in response to a very real need we were seeing from brands for a more agile, more integrated creative partner,” said Fries in a statement. “We are bringing together strategy, brand, advertising, design, and production in a way that makes the process feel seamless for clients, while giving them access to the depth of creative craft and expertise within Hornet.”

Launching with a headcount of 20, Perfect Stranger expects to continue expanding its creative, account and business development capabilities over the coming year.

As a Hornet company, Perfect Stranger will work in close partnership with Hornet’s global creative and production network, while maintaining its distinct focus on brand-forward and strategically driven work. 

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