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NBC’s America’s Got Talent tops the Promo Mojo ranker for the week ended June 1, making it TV’s most-promoted show. The network also grabs third place for new travel competition series Destination X. 

Fellow traditional broadcaster ABC hypes its ever-popular NBA Finals in second place.

Rounding out the ranking are two cable networks: HGTV, with Ugliest House in America in fourth, and Fox News, which serves up a promo for its Fox News Audio SiriusXM simulcast in fifth. 

Notably, Ugliest House in America scores the highest iSpot Attention Index (150) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

[Editor's note: Right click on videos below to watch in a new browser tab.]

1) America's Got Talent, NBC

Impressions: 299,871,754

Interruption Rate: 1.36%

Attention Index: 135 (35% fewer interruptions than avg.)

Imp. Types: National 94%, Local 4%, VOD/OTT 2%

In-network Value: $1,122,030

Out-of-network Est. Spend: $639,536

2) 2025 NBA Finals, ABC

Impressions: 260,938,516

Interruption Rate: 1.46%

Attention Index: 140 (40% fewer interruptions than avg.)

Imp. Types: National 91%, Local 8%, VOD/OTT 1%

In-network Value: $2,857,898

Out-of-network Est. Spend: $551,866

3) Destination X, NBC

Impressions: 220,467,578

Interruption Rate: 1.50%

Attention Index: 136 (36% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,180,671

Out-of-network Est. Spend: $615,505

4) Ugliest House in America, HGTV

Impressions: 210,438,712

Interruption Rate: 1.11%

Attention Index: 150 (50% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $1,217,438

Out-of-network Est. Spend: $0.00

5) Fox News Audio on SiriusXM, Fox News

Impressions: 190,194,276

Interruption Rate: 0.41%

Attention Index: 134 (34% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $283,169

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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