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CBS’s Justin Hartley-led drama Tracker tops the Promo Mojo ranker for the week ended December 1, making it TV’s most promoted show. The network also grabs third place for NCIS: Origins, which stars Austin Stowell as a young Leroy Jethro Gibbs, and fifth for Matlock, starring Kathy Bates.

CBS is joined by fellow traditional broadcaster NBC, with its new hospital sitcom St. Denis Medical in second place.

Rounding out the ranking is Paramount Network, which gives some love to Yellowstone in fourth place.

Notably, Matlock scores the highest iSpot Attention Index (157) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by G.E.M.A. has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

1) Tracker, CBS

Impressions: 329,256,947

Interruption Rate: 0.94%

Attention Index: 149 (49% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $2,754,493

Out-of-network Est. Spend: $0.00

2) St. Denis Medical, NBC

Impressions: 313,147,990

Interruption Rate: 1.47%

Attention Index: 74 (26% more interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $5,894,441

Out-of-network Est. Spend: $0.00

3) NCIS: Origins, CBS

Impressions: 247,192,442

Interruption Rate: 0.80%

Attention Index: 153 (53% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $2,049,411

Out-of-network Est. Spend: $0.00

4) Yellowstone, Paramount Network

Impressions: 225,886,930

Interruption Rate: 6.53%

Attention Index: 54 (46% more interruptions than avg.)

Imp. Types: National 94%, Local 3%, VOD/OTT 3%

In-network Value: $563,587

Out-of-network Est. Spend: $0.00

5) Matlock (2024), CBS

Impressions: 199,919,611

Interruption Rate: 0.93%

Attention Index: 157 (57% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,360,924

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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