NBC is only broadcaster on this week’s list with cooking competition ‘Yes, Chef!’
by
April 30, 2025
Food Network’s cooking competition 24 in 24: Last Chef Standing tops the Promo Mojo ranker for the week ended April 27, making it TV’s most-promoted show.
Food Network is joined by two fellow cable networks: HGTV, which hypes reno shows Rock the Block and Castle Impossible in, respectively, third and fourth place; and CNN, which gives some love to its new original travel and food series Eva Longoria: Searching for Spain (a successor to Eva Longoria: Searching for Mexico) in fifth.
Rounding out the list is traditional broadcaster NBC, which promotes new cooking competition Yes, Chef! — hosted by Martha Stewart and José Andrés — in second place.
Notably, 24 in 24: Last Chef Standing scores the highest iSpot Attention Index (126) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
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1) 24 in 24: Last Chef Standing, Food Network
Impressions: 273,133,350
Interruption Rate: 1.10%
Attention Index: 126 (26% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $1,193,360
Out-of-network Est. Spend: $255,214
2) Yes, Chef!, NBC
Impressions: 243,580,137
Interruption Rate: 1.33%
Attention Index: 118 (18% fewer interruptions than avg.)
Imp. Types: National 92%, Local 7%, VOD/OTT 1%
In-network Value: $1,423,851
Out-of-network Est. Spend: $579,276
3) Rock the Block, HGTV
Impressions: 231,122,599
Interruption Rate: 1.06%
Attention Index: 122 (22% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $1,087,024
Out-of-network Est. Spend: $30,458
4) Castle Impossible, HGTV
Impressions: 207,791,178
Interruption Rate: 1.26%
Attention Index: 118 (18% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $1,066,906
Out-of-network Est. Spend: $32,436
5) Eva Longoria: Searching for Spain, CNN
Impressions: 194,860,681
Interruption Rate: 1.52%
Attention Index: 118 (18% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $515,798
Out-of-network Est. Spend: $227,812
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
