Food Network sweeps top three spots with holiday cooking and baking competitions.
by
November 19, 2025
Food Network’s Holiday Baking Championship tops the Promo Mojo ranker for the week ended November 16, making it TV’s most-promoted show. The network also grabs second place for Harry Potter: Wizards of Baking and third for Tournament of Champions: All-Star Christmas.
That sweep of the top three leaves only two spots in the rest of the ranking for a pair of traditional broadcasters: ABC, which promotes the 2025 CMA Awards in fourth place, and NBC, with new sitcom Stumble in fifth.
Notably, the 2025 CMA Awards scores the highest iSpot Attention Index (138) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) Holiday Baking Championship, Food Network
Impressions: 201,667,691
Interruption Rate: 1.37%
Attention Index: 104 (4% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $1,101,709
Out-of-network Est. Spend: $95,643
2) Harry Potter: Wizards of Baking, Food Network
Impressions: 182,486,776
Interruption Rate: 1.51%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $918,057
Out-of-network Est. Spend: $28,790
3) Tournament of Champions: All-Star Christmas, Food Network
Impressions: 180,014,317
Interruption Rate: 1.51%
Attention Index: 102 (2% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $960,941
Out-of-network Est. Spend: $56,237
4) 2025 CMA Awards, ABC
Impressions: 173,858,613
Interruption Rate: 1.16%
Attention Index: 138 (38% fewer interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $3,188,374
Out-of-network Est. Spend: $405,316
5) Stumble, NBC
Impressions: 162,726,392
Interruption Rate: 1.43%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $529,682
Out-of-network Est. Spend: $392,421
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
