CBS comes on board with the Grammys, and Fox shows up with ‘Next Level Chef.’
by
February 4, 2026
NBC’s 2026 Milan Cortina Winter Olympics coverage takes the top two spots in the Promo Mojo ranker for the week ended February 1, with promos promoting the opening ceremony in first place and nightly primetime programming in second place. The XXV Winter Olympics have already begun preliminary rounds but the opening ceremonies will be broadcast on Friday, February 6. The Olympics runs through Sunday, February 22.
NBC is joined by two fellow traditional broadcasters: CBS, which gives some love to the 2026 Grammys (which aired on Sunday) in third place, and Fox, which hypes Next Level Chef in fifth.
Rounding out the ranking is Fox News, which promotes its Fox News Audio simulcast on SiriusXM in fourth.
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) 2026 Milan Cortina Winter Olympics Opening Ceremony, NBC
Impressions: 566,392,309
Interruption Rate: 1.63%
Attention Index: 76 (24% more interruptions than avg.)
Imp. Types: National 94%, Local 4%, VOD/OTT 2%
In-network Value: $1,665,744
Out-of-network Est. Spend: $1,542,778
2) 2026 Milan Cortina Winter Olympics | Primetime in Milan, NBC
Impressions: 303,910,831
Interruption Rate: 1.47%
Attention Index: 79 (21% more interruptions than avg.)
Imp. Types: National 81%, Local 14%, VOD/OTT 5%
In-network Value: $1,413,696
Out-of-network Est. Spend: $252,781
3) 2026 Grammys, CBS
Impressions: 300,655,537
Interruption Rate: 1.34%
Attention Index: 83 (17% more interruptions than avg.)
Imp. Types: National 91%, Local 7%, VOD/OTT 2%
In-network Value: $1,089,981
Out-of-network Est. Spend: $0.00
4) Fox News on SiriusXM, Fox News
Impressions: 262,559,221
Interruption Rate: 0.59%
Attention Index: 88 (12% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $354,107
Out-of-network Est. Spend: $0.00
5) Next Level Chef, Fox
Impressions: 209,961,745
Interruption Rate: 1.92%
Attention Index: 85 (15% more interruptions than avg.)
Imp. Types: National 89%, Local 10%, VOD/OTT 1%
In-network Value: $285,930
Out-of-network Est. Spend: $1,174,185
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
