Immediately after Sunday night’s Super Bowl LX half-time show featuring Latin pop star, Bad Bunny, singing almost entirely in Spanish, Telemundo’s spot in collaboration with London-based creative agency Red Bee showed Americans that Spanish is the only way to take in another upcoming sporting event: the FIFA World Cup, which will be played across 16 North American cities this summer. 

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In the spot, Colombian actress and dedicated soccer fan Sofía Vergara takes Owen Wilson under her wing, teaching him the fundamentals of soccer in Spanish. From now until the tournament kicks off in June, Vergara is determined to teach the lifelong soccer fan more than just the language, but the feeling, so he can fully emote the passion, excitement, and pure drama that only the World Cup “en español” can deliver.

Each month, Wilson gets a little more fluent and a little less clueless, whether he’s mistaking Vergara’s frustration over his linguistic ineptitude for an invitation to go get a quesadilla or yelling out soccer commentary to a nearby construction worker. When he marches into the broadcast booth in June to sit next to Telemundo commentator Luis Omar Tapia, he looks almost ready. When he opens his mouth, even Tapia is stunned speechless. 

Watching from home, Vergara smiles and says, “I’m so proud, mi Owencito.”

“Creating a Super Bowl spot that celebrates the emotion of watching the World Cup in Spanish was an incredible brief. Collaborating closely with the Telemundo marketing and creative team to bring this idea to life — alongside comedy icons Owen Wilson and Sofía Vergara — made it even more special. We’re hoping this is just the beginning… and maybe one day Owen and legendary Telemundo commentator Luis Omar Tapia will be calling an England final together,” said Charlie Mawer, executive creative director, Red Bee Creative, in a statement.

“With the World Cup coming to our backyard, the excitement is on another level. Red Bee immediately understood our vision for celebrating the emotion of watching the World Cup in Spanish, and together we created a campaign that invites everyone into that experience,” said Claudia Chagui, SVP, marketing, Telemundo, also in a statement.

Besides the spot, the campaign is supported by cut-downs and bespoke social content – featuring both Wilson and Vergara – running both before and after the big game. The :60 is directed by Alan Yang (Parks & Rec, Master of None) and Jason Woliner (What We Do in the Shadows).

The FIFA World Cup will be played across Canada, the U.S., and Mexico from June 11 through July 19.