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NBC’s 2026 Milan Cortina Winter Olympics coverage takes two spots in the Promo Mojo ranker for the week ended February 8, with promos promoting the opening ceremony in first place and nightly primetime programming in fourth.

NBC is joined by fellow traditional broadcaster CBS, which gives some love to Survivor in third place.

Rounding out the ranking: Warner Bros. Discovery networks, which promote Puppy Bowl XXII in second place, and HGTV, which hypes Bachelor Mansion Takeover in fifth.

RELATED: NBC's Winter Olympics Scores Gold and Silver in Third Week on Ranker

Notably, Puppy Bowl XXII scores the highest iSpot Attention Index (113) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) 2026 Milan Cortina Winter Olympics Opening Ceremony, NBC

Impressions: 803,425,959

Interruption Rate: 1.84%

Attention Index: 83 (17% more interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $1,872,402

Out-of-network Est. Spend: $2,112,074

2) Puppy Bowl XXII, Warner Bros. Discovery networks

Impressions: 274,421,443

Interruption Rate: 1.88%

Attention Index: 113 (13% fewer interruptions than avg.)

Imp. Types: National 98%, Local 2%, VOD/OTT 0%

In-network Value: $20,646

Out-of-network Est. Spend: $1,915,669

3) Survivor, CBS

Impressions: 232,149,634

Interruption Rate: 1.53%

Attention Index: 93 (7% more interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $920,141

Out-of-network Est. Spend: $0.00

4) 2026 Milan Cortina Winter Olympics | Primetime in Milan, NBC

Impressions: 200,259,789

Interruption Rate: 1.47%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 78%, Local 17%, VOD/OTT 5%

In-network Value: $1,281,116

Out-of-network Est. Spend: $232,931

5) Bachelor Mansion Takeover, HGTV

Impressions: 183,446,834

Interruption Rate: 1.28%

Attention Index: 95 (5% more interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,007,642

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).