HGTV's 'Rock the Block' finally falls off the list, although its season finale airs May 26.
by
May 21, 2025
Fox News Channel again tops the Promo Mojo ranker in the week ended May 18, making the network’s news coverage TV’s most-promoted programming for a second straight week.
Fox News is joined by two fellow cable networks: Discovery, which hypes Naked and Afraid: Last One Standing in second place, and Food Network, which gives some love to cooking competitions Cutthroat Kitchen and 24 in 24: Last Chef Standing and in, respectively, third and fourth.
Rounding out the list is traditional broadcaster CBS, which promotes sitcom Georgie & Mandy's First Marriage in fifth place.
HGTV’s Rock the Block, which has been dominating the ranker for the past few weeks, finally fell off even though its season finale airs May 26.
Food Network’s 24 in 24: Last Chef Standing scored the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on the weekly Promo Mojo chart, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on below videos to watch in a new browser tab.]
1) News coverage, Fox News
Impressions: 234,752,622
Interruption Rate: 0.52%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $423,622
Out-of-network Est. Spend: $0.00
2) Naked and Afraid: Last One Standing, Discovery
Impressions: 179,947,975
Interruption Rate: 1.63%
Attention Index: 97 (3% more interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $673,522
Out-of-network Est. Spend: $143,980
3) Cutthroat Kitchen, Food Network
Impressions: 178,342,722
Interruption Rate: 1.30%
Attention Index: 110 (10% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $720,653
Out-of-network Est. Spend: $0.00
4) 24 in 24: Last Chef Standing, Food Network
Impressions: 177,125,214
Interruption Rate: 1.19%
Attention Index: 112 (12% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $662,886
Out-of-network Est. Spend: $0.00
5) Georgie & Mandy's First Marriage, CBS
Impressions: 170,724,509
Interruption Rate: 1.18%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $1,042,297
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
