Next Gen NYC’s Ariana Biermann takes a walk down the yellow brick road on her way to BravoCon. Along the way, she gets some help from some of Bravo’s Real Housewives, including Salt Lake City’s Meredith Marks, Beverly Hills’ Sutton Stracke and Potomac’s Gizelle Bryant. 

The spot served a dual purpose: promoting Universal Pictures’ upcoming theatrical release of ​​Wicked: For Good, as well as NBCUniversal’s fourth annual fanfest, BravoCon, which takes place this weekend at Caesar’s Palace in Las Vegas. NBCUniversal spearheaded the production of the spot in partnership with Los Angeles-based creative agency Ringer, and brought it to life with agency founder and director Rob Meltzer, a longtime Bravo collaborator.

“To give the spot the scope and magical quality it needed, we shot at Malibu Creek State Park,” Meltzer said in a statement. “The giant, twisting oak trees were the perfect starting point for the production design. We lined a hiking trail with several dozen bushes and thousands of flowers to create a lush look. The final touch was adding the yellow brick road with VFX which allowed us to have a much longer road than we could have built on location.”

Besides bringing fans together, BravoCon is also a place for brands to connect with fans. Some 22 different brands, including Unilever and State Farm, will be on the ground in Vegas this weekend, providing experiences and activations.

 "By partnering with studios, we bring our IP and films into the cultural conversation—delivering experiences that excite fans and generate another touchpoint to amplify the magic of the movie,” said Steven Rummer, SVP, head of creative, advertising and partnerships, NBCUniversal, also in a statement.

"To connect with Bravo’s passionate fan base, we packed the spot with clever Easter eggs that fans instantly recognized and loved—including Meredith’s love of bathtubs, the Sutton ‘main road’ reunion moment, and Gizelle’s reimagined catchphrase: 'Word on the...yellow brick road.' 

“The response was overwhelmingly positive, driving incredible engagement with over 2.1 million views and 81,000 likes in 48 hours and counting — proof that when you authentically integrate with our content it truly resonates with our fandoms!"