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Chicago Sports Network (CHSN) – home to the NHL’s Chicago Blackhawks, NBA’s Bulls and MLB’s White Sox – has partnered with mobile gaming technology provider Aquimo on a mobile gaming experience designed for CHSN viewers. 

The CHSN Home Run Challenge debuts Thursday, June 12 during CHSN’s White Sox pre-game show, White Sox Countdown Live, and will be featured throughout that night’s game against the Houston Astros. 

“This collaboration aligns perfectly with CHSN’s commitment to fan engagement, helping us build deeper connections among our fans, our brand partners, and the broadcast experience,” said Jason Coyle, president of Chicago Sports Network, in a statement. 

The second-screen experience offers viewers a QR code that they can scan with their smartphones during the pre-game, in-game or post-game broadcasts. Once they scan, they will unlock an interactive game experience and the chance to win White Sox-branded prizes, including autographed items from current and past White Sox stars, memorabilia from previous games and commemorative apparel. 

“This exciting new activation with CHSN represents the next frontier of fan engagement for regional sports networks,” said Mark Jeffery, founder and CEO of Aquimo, also in a statement. 

The schedule officially kicks off June 12 during Sox Countdown Live at 6 pm CT, with continued activations throughout the MLB season. Fans can expect dynamic integrations such as live reads from talent, in-studio demonstrations, interactive on-screen graphics, and promotional spots throughout each game-day broadcast window.

‍READ MORE: Sports Business Journal