Wimbledon – the prestigious tennis Grand Slam played at the All England Lawn Tennis and Croquet Club – is contained and raucous, elegant and energetic.

ESPN’s campaign for this year’s tennis tourney aims to capture that paradox as the umpires call “quiet, please,” as some of the world’s most competitive matches get underway. 

This year’s campaign draws inspiration from American filmmaker Wes Anderson, who recently released his new film, The Phoenician Scheme, starring Benicio del Toro. The campaign embraces Anderson’s signature use of symmetry, curated color palettes, and precise composition. 

“This year’s Wimbledon campaign beautifully elevates the sport’s rising stars and compelling narratives through a powerful and cinematic thematic,” said Rachel Epstein, vice president, live sports and audience expansion, ESPN, in a statement. “It’s a fresh and distinctive approach that not only captures the elegance and intensity of the tournament, but also underscores the depth of our coverage from day one through the finals.”’

The creative is set to “Take Me Out” by Scottish rock band Franz Ferdinand.

The spot features such tennis stars as 2025 French Open champions Coco Gauff and Carlos Alcaraz, as well as Jannik Sinner, Novak Djokovic, Madison Keys, Ben Shelton, Jessica Pegula, Taylor Fritz, Aryna Sabalenka and Frances Tiafoe.

Wimbledon hit its opening serve on Monday, June 30 and will play through Sunday, July 13. It’s available to watch across ESPN’s platforms, including ABC, ESPN, ESPN2, ESPN Deportes and ESPN Plus. Disney Plus, Hulu and ESPN Plus bundle subscribers also can stream the entire tournament on Disney Plus.