Kumail Nanjiani and Rob Mac (who just legally changed his last name from McElhenney) star in a new DirecTV campaign directed by Oscar-winner Taika Waititi. 

Nanjiani and Mac, both of whom have been in the celebrity news for transforming from stereotypical nerds into buffed-up superheroes, chime in from their lifting, soaking and steaming sessions to let us know that “DirecTV got hot.” 

And by hot they mean that the pay-TV service has added product advancements and upgraded the user experience to elevate the brand in the streaming TV environment.

“Tapping into the star power of Kumail and Rob, DirecTV is bringing our own glow up front and center to showcase all the ways we got hot, making finding what you love to watch effortless and personalized across on demand, live TV and streaming content,” said Kelly Jo Sands, senior vice president of digital marketing at DirecTV, in a statement. “We’re continuing to accelerate our investment in offering one of the strongest, most flexible and most attractive entertainment experiences around, and this campaign brings that transformation to life.”

In the first spot (above), “Got Hot,” Nanjiani and Mac reveal advancements that allow subscribers to stream their DirecTV service without a satellite, and explore  options tailored to their interests and their wallets.

In “Major Range,” (below) the two show off the launch of “genre packs” intended to deliver added value, flexibility and personalization to customers through such options as MySports, MyEntertainment, MyNews, MiEspañol, and MyKids.

Finally, in “Game Day Fit,” DirecTV leans into what it’s always been known for providing: professional and college sports. 

The campaign will be featured across TV, over-the-top services, online viewing, social media with the help of some influencers, and out-of-home platforms. DirecTV also is partnering with such organizations as Food52, Front Office Sports and First We Feast to get the word out about DirecTV’s transformation.

READ MORE: Little Black Book