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NBC’s new travel competition show Destination X, hosted by The Walking Dead: Dead City’s Jeffrey Dean Morgan, tops the Promo Mojo ranker for the week ended May 25, making it TV’s most-promoted show. The network also grabs second place for summer stalwart America’s Got Talent.

CBS joins NBC in fourth place with the American Music Awards, which aired on Monday, May 26.. 

Rounding out the ranking are two cable networks: Fox News, which serves up a promo for its Fox News Audio SiriusXM simulcast in third place, and TLC, which hypes 90 Day: Hunt For Love in fifth.

Notably, Fox News Audio scores the highest iSpot Attention Index (121) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA has partnered with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

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1) Destination X, NBC

Impressions: 346,249,417

Interruption Rate: 1.52%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,600,056

Out-of-network Est. Spend: $2,292,884

2) America's Got Talent, NBC

Impressions: 288,207,602

Interruption Rate: 1.46%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,492,284

Out-of-network Est. Spend: $621,005

3) Fox News Audio on SiriusXM, Fox News

Impressions: 258,181,870

Interruption Rate: 0.50%

Attention Index: 121 (21% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $440,297

Out-of-network Est. Spend: $0.00

4) American Music Awards (2025), CBS

Impressions: 185,105,790

Interruption Rate: 1.11%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $1,155,363

Out-of-network Est. Spend: $0.00

5) 90 Day: Hunt For Love, TLC

Impressions: 180,132,625

Interruption Rate: 1.35%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $792,258

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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