NBC’s medical drama Brilliant Minds tops the Promo Mojo ranker for the week ended September 21, making it TV’s most-promoted show. The network also takes second place with the return of singing competition series The Voice.
In fact, traditional broadcasters swept the top five. NBC was joined by Fox with its medical drama Doc in third place and game show The Floor in fourth, as well as ABC with crime drama High Potential in fifth.
Notably, Brilliant Minds scored the highest iSpot Attention Index (118) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (versus interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) Brilliant Minds, NBC
Impressions: 414,707,796
Interruption Rate: 1.73%
Attention Index: 118 (18% fewer interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $831,019
Out-of-network Est. Spend: $2,575,217
2) The Voice, NBC
Impressions: 348,285,840
Interruption Rate: 1.59%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $1,705,118
Out-of-network Est. Spend: $705,756
3) Doc, Fox
Impressions: 251,326,740
Interruption Rate: 1.78%
Attention Index: 113 (13% fewer interruptions than avg.)
Imp. Types: National 90%, Local 9%, VOD/OTT 1%
In-network Value: $446,863
Out-of-network Est. Spend: $1,833,801
4) The Floor, Fox
Impressions: 189,226,581
Interruption Rate: 1.57%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 98%, Local 2%, VOD/OTT 0%
In-network Value: $110,946
Out-of-network Est. Spend: $1,638,347
5) High Potential, ABC
Impressions: 185,321,688
Interruption Rate: 1.62%
Attention Index: 115 (15% fewer interruptions than avg.)
Imp. Types: National 88%, Local 9%, VOD/OTT 3%
In-network Value: $2,237,054
Out-of-network Est. Spend: $261,765
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
