Holiday-themed programs take top three slots in week ended November 30.
by
December 3, 2025
CBS’s A Paw Patrol Christmas tops the Promo Mojo ranker for the week ended November 30, making it TV’s most promoted programming.
Festive fare dominates the list, with CBS joined by Hallmark Channel, which gives some love to A Grand Ole Opry Christmas in second place, and Food Network, which hypes Holiday Baking Championship in third.
Rounding out the ranking: HGTV, which builds excitement for the new season of Fixer to Fabulous in fourth place, and Fox, which promotes College Football in fifth.
Notably, College Football scores the highest iSpot Attention Index (185) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) A Paw Patrol Christmas, CBS
Impressions: 172,859,404
Interruption Rate: 1.38%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $1,407,616
Out-of-network Est. Spend: $0.00
2) A Grand Ole Opry Christmas, Hallmark Channel
Impressions: 162,441,331
Interruption Rate: 2.35%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $563,608
Out-of-network Est. Spend: $645,465
3) Holiday Baking Championship, Food Network
Impressions: 153,532,067
Interruption Rate: 1.40%
Attention Index: 84 (16% more interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $683,751
Out-of-network Est. Spend: $0.00
4) Fixer to Fabulous, HGTV
Impressions: 149,209,598
Interruption Rate: 1.39%
Attention Index: 82 (18% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $762,189
Out-of-network Est. Spend: $101,371
5) College Football, Fox
Impressions: 148,889,541
Interruption Rate: 0.94%
Attention Index: 185 (85% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $2,952,533
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
