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CBS’s upcoming broadcast of the 2025 MTV Video Music Awards, which will also be simulcast on MTV on Sunday, September 7, tops the Promo Mojo ranker for the week ended August 31, making it TV’s most-promoted show for a second week a row. 

The 2025 MTV Video Music Awards will be broadcast live from New York’s UBS Arena, and be hosted by CBS favorite LL Cool J. Mariah Carey will receive the Video Vanguard Award and perform live, along with Lady Gaga, Tate McRae, Sabrina Carpenter, Doja Cat, Jelly Roll, Post Malone, Alex Warren and more.

CBS is joined by fellow traditional broadcaster Fox, which hypes College Football in third place and the upcoming second season of its medical drama Doc in fourth.

The rest of the top five is rounded out by cable networks: USA, which continues to promote original series The Rainmaker in second place; and Fox News, which serves up a promo for its Fox News Audio simulcast on SiriusXM in fifth.

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Notably, The Rainmaker scores the highest iSpot Attention Index (115) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

‍Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.

‍‍[Editor’s note: Right click on the videos below to watch in a new browser tab.]

1) 2025 MTV Video Music Awards, CBS

Impressions: 374,888,889

Interruption Rate: 1.90%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 96%, Local 2%, VOD/OTT 2%

In-network Value: $1,052,814

Out-of-network Est. Spend: $31,471

2) The Rainmaker, USA Network

Impressions: 254,784,234

Interruption Rate: 1.52%

Attention Index: 115 (15% fewer interruptions than avg.)

Imp. Types: National 88%, Local 7%, VOD/OTT 5%

In-network Value: $503,189

Out-of-network Est. Spend: $710,196

3) College Football, Fox

Impressions: 216,217,914

Interruption Rate: 1.64%

Attention Index: 94 (6% more interruptions than avg.)

Imp. Types: National 91%, Local 7%, VOD/OTT 2%

In-network Value: $732,670

Out-of-network Est. Spend: $62,910

4) Doc, Fox

Impressions: 206,521,196

Interruption Rate: 2.25%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 91%, Local 8%, VOD/OTT 1%

In-network Value: $387,478

Out-of-network Est. Spend: $1,368,800

5) Fox News Audio (SiriusXM simulcast), Fox News

Impressions: 186,977,794

Interruption Rate: 0.56%

Attention Index: 94 (6% more interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $235,069

Out-of-network Est. Spend: $0.00

Data provided by iSpot.tv, The New Standard for TV Ad Measurement

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.

Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).