Traditional broadcasters take all top five as fall TV premieres.
by
September 10, 2025
CBS’ Sunday night telecast of the 2025 MTV Video Music Awards tops the Promo Mojo ranker for the week ended September 7, making it TV’s most-promoted show for three straight weeks.
For the first time in a while, cable networks are entirely shut out of the top five, as CBS is joined by three fellow traditional broadcasters at the start of the fall TV season: Fox with its medical drama Doc in second place; NBC with NFL Football in third and The Voice in fifth; and ABC with a new season of Dancing With the Stars in fourth.
Notably, Dancing With the Stars scores the highest iSpot Attention Index (120) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) 2025 MTV Video Music Awards, CBS
Impressions: 418,802,324
Interruption Rate: 2.09%
Attention Index: 108 (8% fewer interruptions than avg.)
Imp. Types: National 95%, Local 3%, VOD/OTT 2%
In-network Value: $7,748,089
Out-of-network Est. Spend: $377,483
2) Doc, Fox
Impressions: 251,716,431
Interruption Rate: 2.15%
Attention Index: 103 (3% fewer interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $8,644,126
Out-of-network Est. Spend: $1,929,627
3) NFL Football, NBC
Impressions: 240,232,816
Interruption Rate: 2.00%
Attention Index: 94 (6% more interruptions than avg.)
Imp. Types: National 93%, Local 5%, VOD/OTT 2%
In-network Value: $644,175
Out-of-network Est. Spend: $196,486
4) Dancing With the Stars, ABC
Impressions: 192,419,248
Interruption Rate: 1.16%
Attention Index: 120 (20% fewer interruptions than avg.)
Imp. Types: National 91%, Local 9%, VOD/OTT 0%
In-network Value: $1,566,997
Out-of-network Est. Spend: $0.00
5) The Voice, NBC
Impressions: 174,545,184
Interruption Rate: 2.30%
Attention Index: 99 (1% more interruptions than avg.)
Imp. Types: National 90%, Local 9%, VOD/OTT 1%
In-network Value: $3,925,111
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
