MS Now, CNN and Fox News all place on ranker in week ended November 23.
by
November 26, 2025
Cable news networks dominate the Promo Mojo ranker for the week ended November 23. At number one, MS NOW, as MSNBC is now known, promotes its line-up of anchors and shows — including Rachel Maddow of The Rachel Maddow Show, who narrates a spot that’s part of the network’s “We the People” rebrand campaign.
CNN takes third place to promote its seasonal programming, including its live Thanksgiving in America 2025 coverage, while Fox News serves up a promo for its Fox News Audio simulcast on SiriusXM in fifth place.
Rounding out the ranking: ABC, which hypes the 2025 CMA Awards (which aired November 19) in second place, and Food Network, which gives some love to Holiday Baking Championship in fourth place.
Notably, CNN scores the highest iSpot Attention Index (101) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Spotlight by GEMA partners with iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
[Editor’s note: Right click on the videos below to watch in a new browser tab.]
1) MS NOW rebrand, MS NOW
Impressions: 207,579,642
Interruption Rate: 1.51%
Attention Index: 92 (8% more interruptions than avg.)
Imp. Types: National 89%, Local 4%, VOD/OTT 7%
In-network Value: $123,835
Out-of-network Est. Spend: $2,811,921
2) 2025 CMA Awards, ABC
Impressions: 197,414,013
Interruption Rate: 1.34%
Attention Index: 100 (0% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $2,589,836
Out-of-network Est. Spend: $441,515
3) Thanksgiving in America 2025, CNN
Impressions: 187,054,271
Interruption Rate: 0.94%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $460,423
Out-of-network Est. Spend: $0.00
4) Holiday Baking Championship, Food Network
Impressions: 175,042,369
Interruption Rate: 1.36%
Attention Index: 91 (9% more interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $988,718
Out-of-network Est. Spend: $0.00
5) Fox News Audio (SiriusXM simulcast), Fox News
Impressions: 172,220,774
Interruption Rate: 0.49%
Attention Index: 67 (33% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $292,396
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
