Free streaming service Pluto TV is kicking off its annual “Summer of Cinema” programming initiative, bringing hundreds of blockbusters  like Mission: Impossible, Indiana Jones, Terminator, Star Trek, Interstellar and Wolf of Wall Street to movie lovers all summer long.

To launch the initiative, Pluto has debuted a new marketing campaign emphasizing all of the streamer’s explosive content.

Pluto TV also is taking its “Summer of Cinema” into the real world. This Friday and Saturday, June 13-14, Pluto TV will be on hand at Los Angeles’ Westfield Century City with the Pluto TV Popcorn Challenge. 

Participants will step into a giant popcorn box and be given 20 seconds to catch as much popcorn – and special golden kernels – as possible for the chance to win prizes, including Pluto TV beach kits, movie-night snack boxes, bluetooth headphones and speakers and more. They’ll also be able to enjoy a complimentary bag of popcorn as they wait their turn. 

The challenge runs from noon to 8 p.m. PT each day. 

Paramount-owned Pluto TV delivers hundreds of live linear channels and thousands of titles on-demand to a global audience. Pluto TV is accessible via mobile, web and connected TV devices. Its international footprint extends across four continents and more than 35 territories. 

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