COMPETITIONS
academy
awards
April 2, 2024
Disney, Nat Geo Team Up to Celebrate Earth Month
INTROSTORYGALLERYCREDITS
Global cross-platform campaign ourHOME elevates stories that protect, restore and celebrate our planet.

Disney and National Geographic are bringing Earth Month to life throughout April with a global cross-platform campaign, titled ourHome, running across the entertainment company’s linear, digital and streaming assets.

The campaign kicks off with an anchor spot narrated by Morgan Freeman.

“Our world is an amazing, epic, fragile, wonder-filled place. It’s our home and we have the power to love and look after it,” Freeman says in the spot. “This Earth Day, join National Geographic and Disney and take action to protect, restore and celebrate our planet.”

Disney-owned National Geographic, which has been one of the world’s leading natural history brands for 136 years, will debut the latest installment of its Emmy-winning Secrets Of franchise, with this iteration focusing on the octopus. Secrets of the Octopus, narrated by Paul Rudd, debuts on Earth Day, April 22. 

“National Geographic is one of the most beloved and trusted global brands with a combined social media following of more than 750 million people. We harness this reach to remind people that the world is an amazing and miraculous place, filled with beauty, awe and wonder,” said Courteney Monroe, president, National Geographic. “This Earth Month we hope by sharing this passion we can also inspire others to protect, restore and celebrate our home.”

Also on Earth Day, Disney Plus will premiere Disneynature’s new feature film, Tiger, which follows young tigress and new mom, Ambar, as she raises her litter of cubs in the remote mountain forests of India. Tiger is narrated by Priyanka Chopra Jonas. 

As part of the film’s release, the Disney Conservation Fund is donating to organizations that work to conserve tigers across Asia.

Besides those two new series, Disney Plus and Nat Geo have created a curated hub where audiences can source content that celebrates the “beauty, awe and wonder of our planet.” This will include an ABC News and Nat Geo-produced two-hour special on the total eclipse of the sun taking place on April 8. 

Other programs located on the site include Queens, A Real Bug’s Life, Secrets of the Elephants, Incredible Animal Journeys and the full collection of Disneynature features, including Polar Bear, Dolphin Reef and Penguin. Other ourHOME-themed programming will air across National Geographic Channel, Nat Geo Wild, Nat Geo Mundo, Disney Channel, Disney Junior, Freeform, FX and FXX. 

On Wednesday, April 3, Disney and Nat Geo will head to Hollywood’s Greek Theater to show a special screening of feature documentary Jane, about English anthropologist and primatologist Jane Goodall. In honor of Goodall’s 90th birthday, Disney is donating to her Roots and Shoots program, which works to empower young people to create a better world for humans, animals and the environment.

Online, both Disney and Nat Geo have produced digital destinations to showcase all of their Earth Month efforts. There’s also a Disney Plus National Geographic Expeditions Sweepstakes where U.S. subscribers to Disney Plus can enter for a chance to win a 10-day expedition for two to the Galapagos Islands. The sweeps entry period runs from April 15-30 with more details to be announced. 

"Disney is committed to putting possibility into practice and inspiring optimism for a brighter, cleaner and more environmentally sustainable future,” said Yalmaz Siddiqui, vice president, environmental sustainability, The Walt Disney Company, also in a statement.  "We hope the ourHOME campaign with Nat Geo helps bring greater awareness of the beauty and majesty of our planet to audiences everywhere." 

Credits
TOP STORIES
MORE BRIEFS
Apr 11, 2024
‘Polin’ Season of ‘Bridgerton’ Blooms May 16
Apr 10, 2024
Promo Mojo: CBS Again Claims Three of Top Five Spots
Apr 10, 2024
Greece’s Cosmote TV Pays Tribute to Brad Pitt
Apr 9, 2024
Hello, The Drag Queens Are Here
Apr 8, 2024
Paramount Plus Explores More ‘Evil’ in Series’ Final Season
Apr 4, 2024
Starz Promotes Marketing Executives
Apr 3, 2024
Promo Mojo: CBS Occupies Three Out of Week’s Top-Five Slots
Apr 2, 2024
G.E.M.A. to Host First Member Event in Santa Monica
Apr 2, 2024
Hot Spot: Imaginary Forces’ ‘New Look’ Main Titles Bloom for Apple TV Plus
Mar 28, 2024
New Season, New Reasons to Say Yes to YES
Mar 27, 2024
Promo Mojo: As It Moves to ABC ‘9-1-1,’ Stays on Top
Mar 26, 2024
It’s a Snow Day in South Park!
Mar 26, 2024
Hot Spot: Imaginary Forces Heads to ‘Palm Royale’ for Apple TV Plus
Mar 25, 2024
Hulu Takes Riley Keough ‘Under the Bridge’
Mar 22, 2024
Ncuti Gatwa is a Doctor Who for a New Generation
Mar 21, 2024
All Must Choose in HBO’s ‘House of the Dragon’
Mar 20, 2024
Nat Geo Rolls Out Royal Campaign for ‘Queens’
Mar 19, 2024
SAM Reunites With NewsNation on Sonic Brands
Mar 19, 2024
Promo Mojo: ABC Hypes ‘9-1-1’ After Move From Fox
Mar 15, 2024
Hot Spot: Whistle for Peeta in E!’s ‘Hunger Games’ Marathon Promo
Mar 13, 2024
Hot Spot: Peter Anderson Studio Takes ‘Constellation’ Out of This World
Mar 12, 2024
Hot Spot: Elastic Sets Sail on Main Titles for FX’s ‘Shōgun’
Mar 12, 2024
Promo Mojo: And the Winner is ABC’s Oscars
Mar 12, 2024
HBO Digs Into ‘The Truth Vs. Alex Jones’
Mar 11, 2024
Cozi TV to Take ‘Roseanne’ Couch on Tour
Feb 29, 2024
G.E.M.A. Officially Debuts at Live Event at Grammy Museum
Feb 29, 2024
As Marketing Migrates to New Platforms, Its Purpose Stays the Same
Feb 23, 2024
HBO Explores ‘A Revolution on Canvas’
Feb 22, 2024
Promax Transforms to The Global Entertainment Marketing Academy of Arts & Sciences
Jan 31, 2024
Bellaluca is the Perfect Marriage of Strategy and Creativity
Jan 29, 2024
Hot-Shot Pilot Inspires Blue-Eyed Girl in ‘Starfield’
Jan 29, 2024
Versus, Blacktag Introduce Curated Slate of Black Creators
Jan 29, 2024
The A Team Leads the Way to NFL Pro Bowl
Jan 28, 2024
Alibi Rolls Out Music Slate to Accompany Documentaries
Jan 28, 2024
U2 to Play Grammys Live from Las Vegas Sphere
Jan 26, 2024
Empire State Murals Inspire Imaginary Forces’ ‘Percy Jackson’ Titles
Jan 26, 2024
Vivid Zero Sharpens WINK’s On-Air Look
Jan 25, 2024
Agency Planet 365 Offers Local Stations Brandit247
Jan 25, 2024
Max IDs ‘Mostly Harmless’
Jan 25, 2024
Streamer Pluto TV Launches Pop-Up Super Bowl Channel
Jan 24, 2024
Promo Mojo: NBC’s ‘Chicago,’ ‘Law & Order’ Blocks Lock Down Ranker
Jan 24, 2024
‘Curb Your Enthusiasm’ Final Season Trailer Explains Everything
Jan 23, 2024
‘Oppenheimer’ Leads Oscar Nominations with 13
Jan 23, 2024
Roger Launches New Social Media, Digital Agency LoudnClear
Jan 23, 2024
Building Your Brand Beyond Black History Month
Jan 22, 2024
Imaginary Forces Takes to the Skies for ‘Masters of the Air’
Jan 20, 2024
ESPN BET Campaign Centers the Action on Sports Fans
Jan 20, 2024
Brighton’s Cub Studio Animates NFL’s All-Pro Team
Jan 20, 2024
Guy Ritchie’s ‘The Gentlemen’ Are Coming to Netflix
Jan 20, 2024
Apple TV Plus Documents Messi’s ‘Rise of a Legend’
Jan 19, 2024
2C Creates Retro Casino Vibe for Discovery’s ‘Hustlers Gamblers Crooks’
Jan 18, 2024
HBO Sports to Debut ‘The Unbreakable Tatiana Suarez’
Jan 18, 2024
Warner Bros. Discovery Moves All Sports Under TNT Sports
Jan 18, 2024
Alibi Music Signs Cadence Music Group as Canadian Sync Agent
Jan 17, 2024
Promo Mojo: NBC Franchises Take Over Ranker
Jan 17, 2024
Alkemy X’s Creative Studio Signs Remade
Jan 17, 2024
Emily in Paris Pitches Designs for Summer Olympics on NBC
Jan 17, 2024
Erin McIlvain Named SVP, Affiliate Distribution and Marketing at The CW
Jan 17, 2024
Joe Philips Promoted to Creative Director at Another Country Detroit
Jan 16, 2024
CW Spices Up Brand with Saucy Refresh
Jan 12, 2024
Paramount to Drop New Spot in NFL on CBS Wild Card Game
Jan 12, 2024
Harry Has No Plan to Save the World in Syfy’s ‘Resident Alien’
Jan 11, 2024
Michonne Searches for Rick in ‘The Walking Dead: The Ones Who Live’
Jan 11, 2024
The Mill Hunts for Glory for ‘League of Legends,’ Mercedes
Jan 11, 2024
Nat Geo’s ‘Genius: MLK/X’ Gets Four-Platform Premiere
Jan 10, 2024
Studio AKA Sketches Life of NBA Great George Gervin for 'Iceman'
Jan 10, 2024
Promo Mojo: ‘The Floor’’s the Ceiling in This Week’s Ranker
Jan 9, 2024
Something is Targeting Scientists in ‘3 Body Problem’
Jan 9, 2024
‘Survivor’ Meets ‘Deal or No Deal’ in New NBC Reality Competition
Jan 9, 2024
‘Dead by Daylight’ Welcomes Alan Wake to the Fog
Jan 8, 2024
ABC Welcomes Back Emmy Winner ‘Abbott Elementary’
Jan 7, 2024
‘The Swans’ Prepare for Battle in FX’s ‘Feud’
Jan 4, 2024
What Brief is Watching: January 2024
Jan 4, 2024
Coca-Cola, Christopher Storer Reimagine ‘The Bear’’s Christmas Episode
Jan 3, 2024
Promo Mojo: Anthony Anderson, His Mom Take Top Spot for Fox's ‘We Are Family’
Dec 22, 2023
Anderson and Andy Are Back for NYE on CNN
Dec 21, 2023
Lifetime Partners With Campbell’s to Serve a ‘Spoonful of Joy’
Dec 21, 2023
Vinnie Jones is Tired of Being Santa’s Enforcer in ‘World of Tanks’
Dec 20, 2023
Promo Mojo: The NFL Reigns Supreme
Dec 19, 2023
How We Are Royale Visualizes Marketing for Audio
Dec 18, 2023
Syfy Gets Loud for Christmas
Dec 17, 2023
Max Morphs Into 'Barbie Land'
Dec 17, 2023
Kingpin Thanks you for Your Loyalty in Marvel’s ‘Echo’
Dec 17, 2023
‘General Hospital,’ ‘Kelly Clarkson’ Lead Daytime Emmy Awards
Dec 17, 2023
Netflix, Wit Studio to Remake ‘The One Piece’
Dec 15, 2023
‘Dune 2’’s Timothée Chalamet, Austin Butler Face Off in ‘Call of Duty: MW3’
Dec 15, 2023
Lifetime Gives Back to 11 Military Spouses
Dec 15, 2023
Alkemy X Signs Creative Director and Editor Aaron Dunkel
Dec 14, 2023
CNBC Squares Circle on Polished New Look
Dec 14, 2023
Paramount Plus Launches ‘Hide & Peak’ Campaign for Super Bowl LVIII
Dec 13, 2023
HBO Documentary ‘Daniel’ Captures Young Man’s Life on Film
Dec 13, 2023
Promo Mojo: CBS Climbs with ‘Grammy Salute to 50 Years of Hip-Hop’
Dec 13, 2023
Influencers Get a Taste of ‘Call of Duty: Warzone’
Dec 12, 2023
Warner Bros. Pictures Brings ‘Aquaman’ to Roblox
Dec 12, 2023
Vizio Asks Viewers to ‘Watch Us’ in New Campaign
Dec 11, 2023
Dan Aykroyd Delves Into ‘The UnBelievable’ on History Channel
Dec 10, 2023
Paradise Has a Price in Hulu’s ‘Grand Cayman: Secrets in Paradise’
Dec 10, 2023
Charlie Co Gives Big Ten Viewers a Break with State Farm
Dec 10, 2023
Reelz Reveals New Identity in Brand Spot
Dec 10, 2023
AMC Plus Visits ‘Sanctuary’ in ‘A Witch’s Tale’
DRAG